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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jul- 2023 -
    5 July
    FeaturesHow pet brands can continue to raise the standards in their branding

    How pet brands can continue to raise the standards in their branding

    With 57% of the UK population claiming to own a pet, the pet food category has never been as buoyant or diverse as it is currently. Not only is it huge in monetary value and considered relatively recession proof, as we would rather economise on our own grocery needs than…

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  • 4 July
    VeterinaryThrums Vets launches green team to reduce carbon footprint

    Thrums Vets launches green team to reduce carbon footprint

    Thrums Vets, Scotland’s largest independent veterinary group, has formed a specialist green team to reduce the group’s carbon footprint and be as sustainable as possible. The vet group is already introducing new initiatives, from powering practices using only renewable energy to changing pet food packaging to recyclable materials, The green…

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  • Jun- 2023 -
    30 June
    RetailersSupreme Petfoods receives two retail awards

    Supreme Petfoods receives two retail awards

    Supreme Petfoods has received two accolades – ‘Manufacturer of the Year’ and ‘ Small Animal Product of the Year’ – at the PPM Retailer Recommended Awards 2023 for its Science Selective range. According to the pet retailer, these awards are “testament to its unwavering commitment to excellence and their long-standing…

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  • 30 June
    RetailersThe Innocent Hound celebrates 10-year milestone

    The Innocent Hound celebrates 10-year milestone

    Yorkshire pet food manufacturer The Innocent Hound has completed 10 years in business. Inspired by their rescue lurcher, Bongo, founder Chloe Heaton wanted to create a range of treats that mirrored “their values that they hold when choosing food for themselves”. Haeton said The Innocent Hound “set out on a…

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  • 23 June
    RetailersNutriment Raw achieves official Raw Pet Food Certification Scheme

    Nutriment Raw achieves official Raw Pet Food Certification Scheme

    Raw pet food retailer Nutriment Raw has been officially certified under the UK Pet Food’s Raw Pet Food Certification Scheme following an intensive audit undertaken earlier in June. The scheme is a new standard for raw pet food manufacturers in the UK. Developed by independent certification scheme experts, KIWA, and…

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  • 19 June
    BusinessBeneo presents new toolbox for vegetal proteins in pet food

    Beneo presents new toolbox for vegetal proteins in pet food

    Beneo has announced a new toolbox of high quality and non-GMO vegetal proteins for pet food. The toolbox features rice protein, vital wheat gluten and faba bean protein concentrate, with each offering specific nutritional and technical benefits. According to Beneo one in three pet food shoppers think that using plant-based…

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  • 15 June
    RetailersPets at Home invests in cultivated meat start-up Good Dog Food

    Pets at Home invests in cultivated meat start-up Good Dog Food

    Cultivated pet food company, Good Dog Food, has secured funding from Pets at Home in a funding round worth £3.6m. Agronomics, the UK’s leading biotech VC, Jim Mellon, executive director of Agronomics, Siddhi Capital and others also participated in the funding round. According to GDF the investment will help its…

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  • 14 June
    ManufacturersSniffers Pet Care appoints new CFO

    Sniffers Pet Care appoints new CFO

    Sniffers Pet Care has announced the appointment of Peter Harrison as its new chief financial officer. Harrison brings with him over 15 years of FMCG and manufacturing industry experience, having held senior positions with Morrisons, Asda and Victoria Plum. He joins the company from Aviva Bus where he was head…

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  • 9 June
    RetailersTailor-Grace appoints new head of specialist pet sales

    Tailor-Grace appoints new head of specialist pet sales

    Tailor-Grace has announced the appointment of Terry Barber as its new head of specialist pet sales. After a career in the food industry with Walkers Crisps, Barber worked as a national account manager for Steetley Bentonite (Tolsa Spain) selling cat litter. He has also worked with GA Pet Food Partners…

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  • 8 June
    RetailersBella and Duke unveils brand refresh

    Bella and Duke unveils brand refresh

    Pet food and wellbeing company Bella and Duke has announced a brand refresh aiming to “better articulate its pet centred ethos”. The company wants its brand to be positioned to reflect the growing needs of pet owners who are seeking holistic pet wellness solutions and services. As a result it…

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