Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Aug- 2017 -15 AugustCurrent Affairs
Final call for PIF award entries
The Pet Industry Federation has put out a final call for anyone hoping to enter the 2017 Awards. Entry for the Pet Industry Federation Awards is quick, simple and absolutely free. To be in with a chance of winning you need to outline, in no more than 500 words, why you…
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2 AugustManufacturers
Vet’s Kitchen launches its first wet food range for dogs
Pet food brand, Vet’s Kitchen, has launched its first line of wet food for dogs to complement its dry food range. Formulated by Vet’s Kitchen’s team of vets, veterinary nurses and nutritional advisors, alongside recent research, the new range aims to promote the long-term health and wellbeing of adult dogs.…
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Jul- 2017 -28 JulyCurrent Affairs
Cotswold RAW reaches finals of The Grocer’s new product awards
Cotswold RAW’s sausages have reached the finals of The Grocer’s new product awards. The company’s co-founder Mark Lewis commented: “Even though many independent pet food traders, dog breeders and acclaimed vets have been championing the multi-faceted benefits of a nutritionally rich raw diet for some while now, the thought of…
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21 JulyCurrent Affairs
Cotswold RAW plans Countryfile Live debut
This August, rural pet food provider, Cotswold RAW, will make its debut at Countryfile Live. The event takes place in association with The National Trust at Blenheim Palace from 3-6 August. The four day show offers outdoors activities for the entire family, including healthy sustainable food debates and even some amusing anecdotes…
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19 JulyCompany Profile
Cotswold RAW
Cotswold RAW is a hands-on, rural company with a passion for pet food. The business was launched back in 2015, after co-founders Mark Lewis and Chris Brierley found they shared a deep-rooted interest in dog nutrition. Chris’ 18-month-old cocker spaniel, Nellie, had been in a bad way. Everyday foods were…
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17 JulyCurrent Affairs
Lily’s Kitchen teams up with PDSA & KidZania
British pet food producer Lily’s Kitchen has joined forces with the UK veterinary charity PDSA to launch a new activity at KidZania UK in Westfield, London. It aims to help children learn how to keep pets happy and healthy. The new joint-branded Pet Wellbeing Centre at KidZania has been created to educate the next generation…
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13 JulyCurrent Affairs
Pet food supplier, Kennelpak, is acquired by Enact
Kennelpak, a leading supplier of pet food and products with its own retail chain under the Kennelgate brand, has been sold to SME investor Enact, managed by private equity firm Endless LLP. Clearwater International advised the shareholders of Kennelpak on the sale. Established in 1974, Kennelpak retails a selection of pet…
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12 JulyCurrent Affairs
European pet food industry approves new safety and nutrition standards
An improved FEDIAF safety guide and updated FEDIAF dog and cat nutritional guidelines were presented and agreed at the European Pet Food Industry Federation’s annual meeting in Manchester last month, reports the Pet Food Manufacturers’ Association. “We are proud having adopted an improved pet food safety guide as well as…
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5 JulyCurrent Affairs
New 1.5kg format for IAMS cat range
IAMS has launched a new 1.5kg format in its Proactive Health Adult Cat range to support retailers. The new format responds to consumer demand for pet nutrition, by offering trial sized bags. From May 2017, IAMS Cat Adult with Chicken, Cat Adult with Ocean Fish, Cat Adult with Lamb, and…
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4 JulyIndustry News
Lily’s Kitchen’s new Fish Supper is designed for dogs with sensitive stomachs
British pet food, Lily’s Kitchen, has launched its latest recipe for dogs. Fish Supper is a meat-free fish protein meal, created for dogs with sensitive stomachs. Made with freshly prepared herring (35 percent) and salmon (30 percent) which are a valuable source of omega 3 for a shiny coat. The recipe also contains pumpkin…
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