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Pet food company joins Amazon programme

Inspired Pet Nutrition (IPN) is launching two Amazon Dash Buttons for the instant online reordering of its products.

The family run business, which owns the Wagg and Harringtons brands, will unveil the buttons on October 4.

The Amazon Dash Button is a Wi-Fi connected device that puts the convenience of Amazon’s 1-Click shopping all over your home, enabling you to reorder your favourite products with the simple press of a button.

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Dan Reeves, marketing manager at IPN said: “Wagg and Harringtons have been sold through Amazon for some time, and our consumers love the convenience that brings. Getting heavy bags of pet food from the supermarket and into consumers’ homes has never been the easiest process, so online shopping is crucial for pet owners, especially those with multiple animals to feed.

“The Amazon Dash Buttons for Wagg and Harringtons are set to make that process even more convenient. When stocks are running low, consumers will simply press the button and their pre-selected pet food order will be sent straight to their door with the Prime free shipping.

“Wagg is the number one branded dog food by volume, and Harringtons is currently the largest growing dry dog food brand in the UK in terms of value and volume growth*, so the Amazon Dash Buttons for Wagg and Harringtons are set to benefit millions of consumers across the country, reducing their trips to the supermarket and always ensuring a plentiful supply of their pets’ favourite food.”

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