Mars Petcare

Vet care consolidation: is the CMA about to intervene?

Rapid consolidation in the UK veterinary care market, with seven major chains now accounting for nearly half of all UK vet practices, has brought with it an increasing risk of intervention by the Competition and Markets Authority (CMA) as concerns about local market monopolisation start to emerge. This could impact…

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Mars Petcare teams up with HSI to tackle animal welfare

The Lion’s Share Fund, an initiative raising to support wildlife conservation and animal welfare across the globe, has today announced its partnership with animal welfare charity Humane Society International (HSI). Together, the organisations will to deliver projects aimed at tackling animal welfare globally. Established in June 2018, The Lion’s Share…

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Mars Petcare extends range with new Pedigree Wrap

Mars Petcare has launched the new Pedigree Wrap as part of its expansion of its bonding care and treats range. The company said as the meat treats segment saw a 32% growth in value in 2018, Pedigree wanted to offer consumers a product from a “trusted brand” to enhance bonding…

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Mars Petcare launches ‘ancestral’ pet food range

Mars Petcare UK has launched CRAVE, a new “super premium” ancestral pet food brand which is inspired by the food wildcats and wolves would naturally eat in the wild. CRAVE recipes are high in protein with high animal content (60 percent animal content in dry and 65 percent in wet),…

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Whiskas Pouch undergoes ‘huge’ renovation

Mars Petcare has announced that Whiskas Pouch is launching a “powerful renovation” to its product, design and claim upgrades – all supported with in-store activation. The renovation will deliver a new and improved recipe with improved aesthetics and reformulated gravy and jelly. Over 30 percent of ‘Cat Wet’ shoppers in…

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Research reveals pudgy dogs live up to 2.5 years less than healthy ones

New research from the University of Liverpool and Mars Petcare’s WALTHAM Centre for Pet Nutrition revealed overweight dogs are more likely to have shorter lives than those at ideal body weights. Results from the study showed the lifespan of overweight dogs was up to two and a half years shorter…

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Clean eating pets

Clean eating or eating clean refers to a diet where one consumes foods in its whole and natural state, avoiding refined sugars and processed foods in a bid to become healthier overall. Some versions of the diet encourage the omission of dairy, gluten and grains or even promote the consumption…

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Pets & Money Summit London to connect pet firms with investors and buyers

One-day event, the Pets and Money Summit will be coming to London in February 2019 to connect pet companies from all product categories with financial buyers, strategic buyers and retailers. The summit is launching in Europe after a “highly successful” US summit in Austin, Texas, in December 2018. With landmark…

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PIF crowns its 2018 award winners

The winners of the 2018 Pet Industry Federation (PIF) Awards were announced on 3 December at Whittlebury Hall Hotel, near Northampton. Karen Pickwick, former editor of PBW News, was awarded the Lifetime Achievement Award; and two new Special Achievement Awards, were awarded to Matthew Hood (Marriages) and Marion Stinton (Henry…

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Mars Petcare UK partners with TerraCycle for recycling scheme

Mars Petcare UK and recycling firm TerraCycle have launched a nationwide pet food packaging recycling programme, led by brands Whiskas and James Wellbeloved. The Pet Food Recycling Programme – which claims to be the first of its kind in both the UK and Europe – will offer pet owners a…

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