One-day event, the Pets and Money Summit will be coming to London in February 2019 to connect pet companies from all product categories with financial buyers, strategic buyers and retailers.
The summit is launching in Europe after a “highly successful” US summit in Austin, Texas, in December 2018.
With landmark transactions occurring across the European pet industry, investment appetite is rising. This is evidenced by Rover’s acquisition of it’s European rival DogBuddy, by White Star Capital leading a £5m series A investment for Butternut Box and by Sovereign Capital Partners’ sale of the Linnaeus Group to pet care giant Mars.
Building on this, the summit is tailored to make meetings between pet brands and investors as effective and efficient as possible. The events networking platform will enable all attendees to contact and book private one-to-one meetings.
Furthermore, pet startups or early stage companies will have the opportunity to showcase themselves during the summit’s Best in Show Spotlight. Some 12 brands will be handpicked by a selection committee of industry experts. These 12 finalists will get the chance to present their business on the main stage to a room full of potential investors and buyers, followed by a live unboxing session where attendees can get hands on with their product or service.
Any company can submit but should be actively seeking financial investment, acquisition, distribution or marketing. Over 60 companies entered the spotlight for the US event with the finalists including apps, pet dating services and treat subscription services.
The day will also feature presentations and panels from industry experts on how to grow in the European market and overcome the challenges it creates, along with current consumer trends and advice on navigating the road to investment. Speakers include executives from Mars Petcare, Nestle Purina Pet Care, Fressnapf, White Star Capital, alongside founders of brands such as DogBuddy, Butternut Box and BorrowMyDoggy.
Haleema Abdullahi, conference director for the Pets and Money Summit said: “I am really pleased to be bringing the Pets and Money Summit to London. We understand Europe has lots of growing pet companies who can benefit from showcasing themselves to the investors and retailers that will be attending the summit.”