Mars Petcare extends range with new Pedigree Wrap

Mars Petcare has launched the new Pedigree Wrap as part of its expansion of its bonding care and treats range.

The company said as the meat treats segment saw a 32% growth in value in 2018, Pedigree wanted to offer consumers a product from a “trusted brand” to enhance bonding between pet and owner.

The Pedigree Wrap is made with 40% chicken and ‘safe chopped’ beef rawhide with no added artificial flavours or colourants.

Carmen De Vos, Pedigree senior brand manager dog care and treats, said: “As our relationship with our pets becomes more emotional, owners want to have more special moments of bonding and connection. Our new product, Pedigree Wrap gives dogs a differentiated experience that starts with an irresistibly chewy chicken wrap followed by a delicious munchy stick.”

The Pedigree Wrap is available across the UK and its RRP is £2.50.

Back to top button