Hownd
This coverage focuses on Hownd, a UK-based pet care brand specialising in ethical grooming products, plant-based nutrition, and wellness innovations. Pet Gazette reports on Hownd’s product launches, sustainability initiatives, marketing strategies, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand for ethical and plant-based products, and opportunities within the growing natural petcare sector.
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Aug- 2023 -16 AugustRetailers
Hownd launches new plant-based Dog Wellness Treats
Hownd, a dog food brand of cruelty-free, certified plant-based products, has announced the launch of its latest soft-baked Wellness Treats. The treats are hand-baked in biomass wood-fired ovens and are “nutrition-packed”, 100% plant based and hypoallergenic “to suit sensitive tummies”. They come in five functional flavours; Golden Oldies, Got an…
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Jan- 2023 -4 JanuaryRetailers
Hownd partners with Whole Foods Market
UK pet care retailer Hownd has announced that it will be partnering with Whole Foods Market’s to sell its products in the US. The vegan retailer will launch a selection of its conditioning shampoos and body mists, including its ‘Keep Calm,’ ‘Yup You Stink!,’ and ‘Got An Itch?’ product lines,…
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Dec- 2022 -21 DecemberRetailers
Hownd makes two additions to ethical range
Hownd has launched new ‘Knot a Care’ silicone-free natural detangler and ‘Can You Hear Me?’ natural ear cleaner. According to the retailer, its detangler “easily unleashes” knots and tangles. It is made with chicory prebiotic and vegan keratin for “silky, sleek and shiny” results and scented with bergamot and patchouli…
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Aug- 2022 -3 AugustAppointment
Benebone names UK sales manager
US-based Benebone has appointed Victoria Lowe as an international sales and marketing manager to grow the company’s UK and international markets. Lowe joins with over two decades of marketing and sales experience across various consumer brands. Most recently, she was responsible for growing UK and international sales at HOWND, a…
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Mar- 2022 -21 MarchFeatures
The ethical age is now
Why is it so important to be an ethical firm? I hope one day soon this won’t even be a question we need to answer in the pet industry. I was interviewed recently at our stand at Crufts by The Telegraph for being the first vegan pet food brand at…
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Nov- 2021 -26 NovemberManufacturers
Hownd partners with Forest Green Rovers
Plant-based vegan pet food and petcare brand, Hownd, has unveiled a new partnership with Forest Green Rovers, which is known as the “world’s greenest football club”. The partnership will see both groups promote the benefits of plant-based options for pets through the use of LED advertising on matchdays as well…
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Sep- 2021 -20 SeptemberRetailers
Hownd launches new porridge range for dogs
Hownd has revealed that it has extended its Plant Powered Superfood food range with the launch of ready made porridge for dogs. The new blueberry and coconut porridge with chia and oats launches ahead of World Porridge Day on 10 October 2021 and World Vegan Month in November. Also joining…
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2 SeptemberManufacturers
Hownd secures £250k investment
Hownd, which specialises in ethical pet grooming and feeding products, has secured a £250,000 investment in a bid to help expand its product range and enter new markets. According to the group, the funding from Growth Lending will also enable it to increase its direct sales to customers, alongside sales…
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Feb- 2021 -18 FebruaryManufacturers
Hownd launches plant-based superfood product
Hownd has announced the launch of ‘Hownd Plant Powered Superfood’, a nutritionally complete food product for adult dogs, which uses 100% plant-based ingredients. The group, which has produced cruelty-free, plant-based pet care products since 2015, said the launch comes as the vegan pet food industry is gaining momentum, and consumers…
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Dec- 2019 -5 DecemberBusiness
Ethical pet brand receives £200k in crowdfunding
Ethical pet care brand, Hownd, has announced the successful closure of its first round of investment following an equity crowdfunding campaign. Through the use of investment platform Crowdcube, the company received almost £200k from a group of 329 investors. Mark Hirschel, director of business development, said: “After years of putting…
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