Business

Ethical pet brand receives £200k in crowdfunding

Ethical pet care brand, Hownd, has announced the successful closure of its first round of investment following an equity crowdfunding campaign.

Through the use of investment platform Crowdcube, the company received almost £200k from a group of 329 investors.

Mark Hirschel, director of business development, said: “After years of putting the building blocks in place, we are well positioned to focus on growth and innovation covering health, wellness and hygiene.”

“We are launching a disruptive range of products in the summer of 2020 and will be looking to expand the sales and digital marketing teams.”

He added: “In the next two years, we will be focused on bringing people into the business who are experts in their fields to ensure that we get to the next level of growth faster.” 

“Seeing the number of customers and industry colleagues who invested in our brand proves to us that we are on the right track. We have a lot of work to do over the next 12 months and excited for the challenges that lie ahead post investment.”

The company, which rebranded to Hownd in 2015, recently appointed two anchor investors whose names will be revealed in February.

Both investors have decades of experience in fast-moving consumer goods, as finance director and e-commerce director, respectively.

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