Dry Food

Jul- 2021 -

15 July

James Wellbeloved launches superfood range

James Wellbeloved has announced the launch of its first superfoods dog range. The latest range features dual shaped kibbles which are reportedly “perceived as healthier by pet owners”, whilst the group said its packaging contained “clear messaging communicating the natural and premium nature of the product”. Arthur Renault, marketing portfolio…

7 July

Manufacturers

Fish4Dogs launches new light mousse recipe

Fish4Dogs has announced the launch of a new light mousse recipe, the Fish4Dogs Finest Cod Mousse Light. The product has been introduced to its existing Finest mousse range and has 60% fewer calories than the salmon and trout flavours. The product marks the third in an “extensive” programme of new…

2 July

Excite their senses and ignite your sales

Royal Canin is introducing a new feline wet range – Sensory – with three sensorial stimulations of Smell, Taste and Feel to excite cats’ senses. The Sensory range was developed using the latest research from cat experts. Cats have an instinct for new experiences and diverse aromas, textures and tastes…

Jun- 2021 -

23 June

Manufacturers

Naturo Launch NEW 10kg Dry range

Following huge demand, Naturo Natural Pet Food has launched their 10kg Dry Dog Food range in both Grain Free Chicken and Grain Free Turkey with Potato and Vegetables. This range expansion follows on from the launch of their Dry Food range last year, which came in 2kg bags. Naturo’s Dry…

May- 2021 -

17 May

Manufacturers

Pets Corner celebrates 10 years as ‘world’s only’ carbon neutral pet retailer

Pets Corner has celebrated 10 years as the “world’s only” carbon neutral pet retailer. Over the past decade, the retailer has been taking “significant and effective” steps to mitigate its environmental impact; by using renewable electricity, sending zero waste to landfill, and encouraging its brands to move to recyclable packaging. …

Apr- 2021 -

13 April

Appointment

Mackle Petfoods appoints new business development manager

Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK. While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…

Mar- 2021 -

23 March

Manufacturers

Skinner’s celebrates 50 years by expanding Field and Trial range

Dog food manufacturer Skinner’s is celebrating 50 years of business by expanding its ‘Field and Trial’ range to also include wet food and treats. The new wet food range can be used as a topper to its current dry food range or can be given to pets as a complete…

4 March

Manufacturers

Pooch and Mutt launches trial pack range of products

Pooch and Mutt has launched a trial pack range which will offer customers smaller sizes of some of the brand’s “best-selling products”. To celebrate the launch of its new range of taster packs for dogs, the group has also created a new competition for pet owners working at home. The…

Feb- 2021 -

8 February

Manufacturers

Mackle Petfoods and Naturo welcomes rising sales

For nearly 50 years, Mackle Petfoods have been creating high quality pet food at their family-owned farm and factories in County Armagh, Northern Ireland. The secret to their longevity in the industry? As well as sticking to their main principles of creating food to promote overall health and maintain a…

Jan- 2021 -

25 January

Features

The pet food market: A year in review

2020 has been an exceptionally troubling and unsettling year all around the world. The global coronavirus pandemic has profoundly affected individuals, families and businesses and continues to do so as we move into 2021. Many industry and market sectors have been affected as lockdowns were imposed, lifted and reinstated. As…