Edgar and Cooper has announced that its pet food brand Better Foodåç has launched a new refill model.
It comes as 3.2 million pets wereåçacquired during lockdown, whilst the group said it had a “mission to be the most sustainable pet food brand”, Edgard and Cooper said it was “already leading the way when they confirmed their dry food packaging can be recycled with paper waste, making the whole range easily recyclable – now they have gone a step further”.
Buying manager at Better Foods said: “We’re excited to be the first retailer in the UK to sell Edgard and Cooper as a refill option. Our customers love to find new ways to save packaging and waste, and this fantastic addition to our range, from an ethical and environmentally conscious producer, is sure to be popular.”
The group has now launched the MSC Whitefish for cats, while dog owners can reportedly choose from Grass-Fed Lamb, Organic Beef and the Crispy Carrot and Courgette flavours.
According to Edgar and Cooper, if the trial is successful, the brand plans to develop its refill model further and “take the shopper-led proof of concept to explore fully circular operations in the future – an even tougher challenge to crack, but not one they will shy away from”.