Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Dec- 2020 -14 DecemberManufacturers
IPN achieves carbon negative status
Inspired Pet Nutrition (IPN) has announced that it is officially a carbon negative business, claiming to be the first major UK pet food manufacturer to achieve the accreditation. The manufacturer has been accredited as achieving carbon negative status by Carbon Footprint, and has now launched its ‘A Positive Pawprint’ project…
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11 DecemberIndustry News
IPN site achieves ‘Grade A’ BRC status
Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC). According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit. The accreditation means that…
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8 DecemberPet Owners
Dog diets could lead to rising carbon footprint, Yora warns
A rise in the purchase of “lockdown dogs” has created a potential carbon footprint of five million tonnes of CO2 per year, according to a new survey commissioned by sustainable dog food brand Yora. It comes as almost one tenth (9.4%) of UK pet owners purchased a dog since the…
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Nov- 2020 -27 NovemberManufacturers
Lily’s Kitchen welcomes rising sales
Lily’s Kitchen is reportedly the UK’s fastest growing pet food brand, welcoming an annual sales increase of 34%, according to Kantar. The group saw sales increase by 27% in the grocery channel alone, which it claims is “leaps and bounds” ahead of the equivalent 2% sales growth in the pet…
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25 NovemberIndustry News
MPM Products reports sales boom in Japan
MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country. The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…
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23 NovemberIndustry News
Lily’s Kitchen partners with Dogs Trust
Lily’s Kitchen has announced a two-year partnership with Dogs Trust that is set to begin this autumn. The partnership is in support of the charity’s ‘Change the Tale’ campaign, and will see the pet food manufacturer donate 15% of the net sale price from sales of its Christmas dog food…
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17 NovemberFeatures
The rise of D2C in pet care – How are brands adjusting to a new marketplace?
As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…
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10 NovemberIndustry News
Vet’s Kitchen launches new sustainable packaging
Vet’s Kitchen has launched a new range of 100% recyclable packaging to support the company’s “commitment to prioritise environmental goals”. The brand’s new packaging now features a flat bottom single lip, with an easy-open feature and resealable zipper to maintain freshness and protect the product’s shelf life. It also uses…
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4 NovemberManufacturers
Wagg enhances food range offering
Dog food manufacturer Wagg announced it has undergone “the most comprehensive refresh” since its launch in 1986. According to the manufacturer, its new and improved range has been “significantly enhanced”, with meat ingredients now forming the largest content at 28%. Following the move, the brand now claims to have 80%…
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Oct- 2020 -22 OctoberRetailers
Marston pet shop converted to charity shop
The former owner of Marston-based pet shop Pads and Paws has given his lease to a hospice charity but will continue to run the site, according to local paper the Oxford Mail. Sean Woodward reportedly made the move after witnessing the work Sobell House Hospice does “first-hand”, later asking the…
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