Ooddles Kitchen has called for an increased awareness over pet food contents, as it warns that obesity in dogs has been on the rise over the past few years.
It said that dog food brands are “coming under greater scrutiny than ever before”, warning that wet food and dry kibble can be “crammed” with filler and grain, which can contribute to the canine obesity crisis.
John Kenyon, spokesperson for the dog nutrition brand, is now calling on dog owners to “look more carefully” at what pet food actually contains.
He said: “It’s easy to get blindsided by the same brands and clever marketing. However, much of the food on offer from even the big names simply isn’t good enough. There’s all kinds of artificiality, grain, and useless filler. That might not taste bad to your dog, but it’s not going to do them any good.
“There needs to be a massive push for education with regard to dog food quality. There’s a handful of fantastic resources online, but more dog owners need to take it on themselves to do the research. If this knowledge is made more readily available, they can start making healthier choices for their pets.”
He added: “Yes, it’s quick and convenient to pick up the named brand packet of chews from the supermarket. But while that’s a minor win for you, it’s not going to be a long-term win for your dog. It is the equivalent of fast food for pets.
“It looks fine, it tastes great, but it’s made with cheap, nasty stuff that’s going to make your dog overweight and sluggish – and that’s not going to lead to a long and happy life.”
Instead, the group has said that feeding your dog on high quality meat and dry food is not only cost-effective, but healthier for your pet, and means that pets stay fuller for longer.
It said: “Raw and natural dog food is free from anything nasty that’s likely to cause your pets health issues later down the line. When you give your pets fantastic food, you can see the results in their everyday life. They’re trimmer, happier, more energetic, and can lead longer and more fulfilling lives.”