Industry News
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Nov- 2017 -22 November
Petition to reverse the exclusion of animal sentience reaches 178,000
A petition to reverse the UK Government’s decided to exclude the status of animals as sentient beings in the EU withdrawal bill has reached 178,000. MPs rejected the clause to recognise animals as sentient, a provision covered by EU law. As part of the EU withdrawal bill Green MP Caroline Lucas submitted the…
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21 November
Greg Van Praagh joins PFMA’s executive committee
Greg Van Praagh, director of Benyfit Natural, is the latest representative to join the Executive Committee of the Pet Food Manufacturers’ Association (PFMA). Greg has been an active member of PFMA for a number of years participating in the dedicated Working Group for Commercial Raw Producers and the Communications Committee.…
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21 November
Ceva launches new Christmas marketing pack
Ceva Animal Health has launched a FELIWAY and ADAPTIL Christmas marketing pack to help highlight festive stress factors amongst pet owners focusing on the difference between how owners and pets perceive festivities. The marketing pack features a poster, leaflet and a counter top display to highlight the stress factors facing pets…
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21 November
VET Fest announces conference programme
VET Festival, in partnership with Centaur Services, has announced its 2018 conference programme comprising over 120 lectures, brand new subject areas and featuring over 30 speakers. Now offering a wider variety of forward-thinking CPD choice, VET Festival has added Minimally Invasive Surgery, Cardiopulmonary, Diagnostic Imaging and Nutrition. The conference programme…
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21 November
Content Marketing: Reaching your customers
JESSICA MACCIO, DIRECTOR AT PR, SOCIAL MEDIA AND DIGITAL AGENCY, WOLFSTAR, EXPLAINS HOW TO REACH PET OWNERS USING CONTENT MARKETING Content marketing is a relatively new term for the same tactics PR professionals have been using for many years. Creating content that tells a story, engages with the reader and…
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20 November
Tetra expands aquarium range
Tetra has expanded its problem-solving range for aquariums with its Phosphate Minus and pH/KH Minus solutions. Tthe new launches provide fishkeepers with reliable and straightforward options to combat common issues for healthy waters where plants and fish can thrive. Aquarium life relies on a balance of various water parameters, and…
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20 November
Pet food company trials diets
IAMS Proactive Health embarked on a trialling campaign to find out what cats and their owners really thought about the food. IAMS Proactive Health for cats combines chicken and turkey as its main ingredients. Available in kitten, adult and senior varieties, IAMS Proactive Health provides tailored nutrition. Of the 2,000 cat owners involved in…
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20 November
Risk of animal welfare slipping in UK, claims charity
Charity, the Dogs Trust has warned that there is a real risk of animal welfare laws slipping in the UK as MPs voted not to include animal sentience in the EU Withdrawal Bill on Wednesday evening. The charity states that ‘this is a huge blow for animal welfare as this…
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20 November
Bricks and mortar stores increase as internet sales slow
A growing number of formerly ‘pure-play’ online retailers are taking physical stores as the rate of internet sales growth looks set to slow during the next few years. New research from Colliers International shows that by 2021, the rate of growth in e-commerce sales is expected to decline from the…
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20 November
Heroic military dog receives prestigious award
A British Military Working Dog (MWD) who helped save the lives of troops in Afghanistan has received the prestigious PDSA Dickin Medal – the animal equivalent of the Victoria Cross. Mali, a Belgian Malinois, has been recognised for his heroic actions during a highly sensitive military operation in 2012, where he assisted…
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