Industry News

Jan- 2019 -

11 January

Burns announces new ‘Willy Wonka-style’ competition

Welsh pet food company, Burns Pet Nutrition, has launched a new “Willy Wonka-style” competition giving dog owners across the UK the chance to win a year’s supply of free dog food, in celebration of its 25th anniversary. To mark the milestone, the family firm has released limited-edition vintage look bags,…

11 January

62 percent of owners don’t know what’s in pet’s food, research suggests

Research from raw and natural pet food manufacturer True Instinct revealed 62 percent of dog and cat owners in the UK are not aware of what’s in their pets’ food. Despite this, a quarter are pledging to make a healthy New Year’s resolution for their four-legged friend. The poll of…

11 January

New reflective spray launched to ‘save pets’ lives’

Animal lovers are being urged to “spray safe” this winter following the launch of a revolutionary new reflective spray that has set out to help save the lives of thousands of pets. The Albedo100 spray is highly reflective of headlights during darkness and can be applied to animal fur. Its…

11 January

Not-for-profit vet opens second practice in Yorkshire

A not-for-profit veterinary company is opening its second practice in Yorkshire. The clinic opens less than one year since it unveiled its first Yorkshire-based surgery in Tingley, Leeds. Animal Trust opens on Railway Street, Dewsbury, on 14 January. Set up by vets with the main focus on the welfare of…

10 January

Sustainable dog food brand GooodUK introduces #DoGoood initiative

Sustainable, premium dog food brand GooodUK has launched its #DoGoood campaign in order to emphasise its commitment to ‘doing good’ for people and the planet. The introduction of the #DoGoood area of the brand aims to further increase GooodUK’s social, environmental and community focus, while giving tips and advice to…

10 January

Yorkshire business backs charity assistance puppies

Yorkshire-based insurance company The Insurance Emporium went to meet their sponsored puppies Kai and Otis for the first time during a visit to Hearing Dogs’ The Grange Training Centre in Buckinghamshire. During the visit, The Insurance Emporium made a donation of £5,000, which will go towards training the puppies. This…

10 January

Duchess of Sussex to become patron of Mayhew

Animal welfare charity, Mayhew, has said it is “honoured” to announce that the Duchess of Sussex has become a patron at the charity, as announced by Kensington Palace earlier this morning. Mayhew said the duchess’s patronages reflected “the causes and issues she has spent decades championing”, patroning charities related to…

9 January

King British encourages consumers to ‘give fish the royal treatment’

Fish and reptile food manufacturer King British is encouraging fish owners to “give their fish the royal treatment” as part of a new consumer campaign. Central to the campaign is King British Fish Flake, which won the PPM Retailer Recommended Award for Best Aquatic Product in 2018. Made from the…

9 January

EU and member states endorse FEDIAF code of pet food labelling

A new edition of the FEDIAF Labelling Code has been approved by the EU Standing Committee for Animal Nutrition. It now includes updates since the first edition of the code was endorsed back in 2011, which is based on the EU Regulation for the Marketing and Use of Feed.…

9 January

New insect dog food aims to shrink UK’s carbon pawprint

Launching in January 2019, new pet food brand Yora has made a pledge to provide dogs with a healthy, delicious diet while reducing their environmental impact. Pets are estimated to consume around 20 percent of the world’s meat and fish, a statistic which is set to grow further with the…