Central to the campaign is King British Fish Flake, which won the PPM Retailer Recommended Award for Best Aquatic Product in 2018. Made from the highest quality ingredients, King British Fish Flake contains Immuno Health Booster (IHB), which is unique to the manufacturer.
In the company’s trials, 97 percent of fishkeepers reported improvements in vitality, colour, general health or an inclination to breed after being fed with King British Fish Flake.
For a limited time, King British are giving consumers the opportunity to try the product for £1. Furthermore, as part of its complete marketing support package, the company has designed a purpose-built floor-standing unit to hold the promo pots, which is free for retailers when they order the required number of cases of ‘Try me for £1’ pots of King British Fish Flake.
Also available are branded microfiber towels, which can be used to mop up spills that may occur during tank maintenance, and a set of eight tank stickers which can be used to aid customers in their fish selection and retailers with their sales. Each sticker tells the customer a little about the fish, the kind of environment it likes and which King British fish food is suitable.
Dr Sue Huggett, UK business manager at King British, said: “Our aim at King British is to ensure that all fish are looked after according to their environmental, behavioural and nutritional needs. With our ‘Give your fish the Royal Treatment’ consumer campaign, we are beginning with nutrition, and want to encourage new and existing fishkeepers to think more about the food they feed their fish.
“Fish are an important member of the family, and should always be given tailored nutrition so they can live long, healthy, happy lives.”
She added: “IHB is a major breakthrough in nutritional science, and is unique to King British – you won’t find it in any other ornamental fish food. IHB is an immunomodulator, which means it helps to regulate the immune system. In an aquarium or pond, fish are in an unnatural environment and are constantly exposed to low levels of infection. Adding IHB to their diet helps boost their immune defence mechanisms, helping them to fight off infections and parasites more effectively, and decreasing the risk of low-level infections developing into full-scale problems.