Launching in January 2019, new pet food brand Yora has made a pledge to provide dogs with a healthy, delicious diet while reducing their environmental impact.\r\n\r\n\r\n\r\nPets are estimated to consume around 20 percent of the world\u2019s meat and fish, a statistic which is set to grow further with the trend for feeding human grade meat to dogs and cats.\r\n\r\nYora is 100 percent natural, free from artificial preservatives and made with nutritious insects which the company claims is better for pets and the planet. The kibble features little grubs combined with British grown oats, potato and natural botanicals.\r\n\r\nFor years, environmental experts have proposed insects as the food source that can end world hunger without harming the planet. Insects can help to provide proteins, fats, minerals and amino acids - and are said to be easier to digest than chicken,.\r\n\r\nInsects use a fraction of the resources to farm and Yora\u2019s grubs are reared in a brand new, \u00a318m high tech facility in Holland. The grubs also consume recycled vegetable matter that would otherwise go uneaten.\r\n\r\nWhen compared to beef farming, Yora\u2019s grubs need just two percent of the land and four percent of the water to produce each kilogram of protein, which means they generate 96 percent less greenhouse emissions. The insects grow naturally at a rapid pace, reaching full size in just 14 days, eliminating the need for growth hormones or antibiotics.\r\n\r\n\r\n\r\nYora is supported by a team of veterinary experts including TV vet Dr Rory Cowlam, who said: \u201cYora provides a healthy, high protein alternative to conventional kibble. It\u2019s hypoallergenic, and free from antibiotics and growth hormones. Pets love the taste - plus it\u2019s great for the planet.\r\n\r\n\u201cAs a keen conservationist and dog lover, I am incredibly excited by the enormous potential for this dog food to reduce our pets\u2019 collective carbon pawprint.\u201d\r\n\r\nThe insect protein in Yora offers a higher quality protein than the by-products found in most pet foods. Yora features tasty and nutritious ingredients like kale, seaweed and chicory which all have added benefits for your dog including Vitamin C, improved digestion and anti-inflammatory properties.\r\n\r\n\r\n\r\nTom Neish, founder of Yora, added: \u201cAnimals and humans have been eating insects since the dawn of time and we believe Yora is the future of pet food. We have trialled 29 recipes to find the perfect combination of great tasting ingredients and are very proud of the end result.\u201d\r\n\r\n\u201cYora enables dog owners to take the lead in giving their dog a nutritious, tasty food whilst having a positive impact on the environment.\u201d\r\n\r\nNigel Baker, chief executive of the Pet Industry Federation, said: \u201cWith increasing pressure on all of us to reduce our meat intake, it\u2019s clear that the pet industry will need to diversify, and we welcome this innovative new dog food product.\u201d\r\n\r\nYora is available from 150 major pet stores across the UK in January, and costs \u00a314.99 per 1.5kg bag or \u00a349.99 per 6kg bag.