Wood Green, The Animals Charity (www.woodgreen.org.uk) has teamed-up with the UK’s largest independent furniture retailer, Furniture Village, to launch a unique digital initiative which sees a selection of Britain’s least wanted rescue dogs and cats become ‘digital models’.
Images of the animals are superimposed on beds, tables and sofas within the Furniture Village online catalogue. Visitors perusing the online furniture catalogue at www.furniturevillage.co.uk can simply click on the image of the deserving potential pet and be taken directly to their dedicated adoption page within the Wood Green website. The animals selected for the catwalk treatment are all ‘long-term residents’ in Wood Green’s centres, having been consistently overlooked in favour of other four-legged friends.
In the past month, visitors to the Furniture Village website increased by 23 percent, so the hope is that these consistently overlooked animals will find homes quickly, and be replaced within the online catalogue by other would-be pets. Charlie Harrison, Director of Marketing at Furniture Village, says: ‘Catalogues traditionally help customers to visualise how items of furniture might appear in their own homes, but we feel that by teaming up with Wood Green for this ongoing partnership, the Furniture Village online catalogue could also introduce the idea of bringing a new and deserving furry friend into the home to sit on the new sofa or bed’.
Sally Stevens, Director of Income Services at Wood Green comments: ‘Wood Green works tirelessly to ensure that our animals find secure and loving new homes, and we are delighted that Furniture Village has offered to help make the homing of these animals a reality, by turning some of our longer-term residents into online modelling stars. Though our animals may not know that they have become digital celebrities, they will be grateful for the loving homes to which this campaign could introduce them.’