Current Affairs

Cold weather boosts wild bird food sales

Information released by the British Trust for Ornithology (BTO) has shown that the unseasonable weather has resulted in more birds than ever visiting gardens.

The BTO has said that the current cold weather could not have come at a worse time for birds, with natural foods scarce and many insects yet to appear. Thankfully, consumers are coming to birds’ rescue.

This information is supported by data from garden sundries and wild bird care products provider Gardman, which has reported that its overall wild bird care sales have increased 17 per cent in comparison with the same period last year. The increase in bird feed sales has also impacted on feeder sales, which have experienced a 7.5 per cent year-on-year rise.

“With no indication of more seasonal temperatures any time soon, sales are likely to continue to remain buoyant in the immediate future so it’s an opportunity for garden centres and other retailers to ensure that they have in depth stocks of a good range of feeds and feeders, particularly high energy feed products,” said Jane Lawler, marketing director at Gardman.

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