Manufacturers

Pet care brands launches perfume range for dogs

Pet care brand Animology – a subsidiary of manufacturing company Group55 – are entering the dog fragrance spray market with the introduction of three new alcohol free body mists.

The new 150ml products are designed to leave a lasting scent that lingers on the coat for longer, with the choice of three fragrances which come in an atomiser spray.

Animology Cloud K9 is a “masculine fresh and lively” fragrance, with notes of bergamot and oakmoss, while Animology Heaven Scent offers a “feminine floral perfume”, with neroli and peony. Finally, Animology Star Pups provides notes of shea and vanilla, for a “soft and gentle fragrance”.

The products carry a suggested retail price of £5.50, in keeping with the rest of the Animology range.

Group55’s sales director for pet care, Martin Breen, said: “We are delighted to launch these exciting new products, which further enhance our already hugely successful Animology product range. Most dog fragrance sprays contain alcohol, some in significant volumes that can be harmful to the hair and skin of a dog.

“We have responded to the demand from our customer base for a fragrance spray by developing a completely new set of formulations that deliver great fragrance levels and linger but most particularly with the health of the dog as our primary focus.”

He added: “These Animology body mists look and smell amazing, and as a brand that is synonymous with keeping dogs looking and smelling at their best, they are a perfect fit for our product range.”

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