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McAdams has expanded its product portfolio with the launch of a new Raw Infused range designed for specialist pet retailers.
The product blends oven-baked biscuits with pieces of freeze-dried, free-range turkey. The range is intended to provide the nutritional benefits of raw feeding with the convenience of traditional dry food.
The new line includes two specific recipes for small and medium-to-large breeds. Both options are available in 1.5kg and 5kg formats, with the larger bag retailing at £94.99.
McAdams is a member of the Symply Group, a newly established umbrella organisation for ethical pet care brands.
The company uses RSPCA Assured high-welfare meat and avoids traditional extrusion methods in its manufacturing process.
The recipes are enriched with prebiotics and joint care supplements. Distribution is restricted to independent and specialist retailers to ensure customers receive professional nutritional advice.
Neil McAdams, founder of McAdams, said: “We created McAdams to solve a real problem – finding a food that worked for my dog, George, who had a very delicate digestion.
“That same philosophy drives us today. With McAdams Raw Infused, we’re giving pet owners the benefits of raw feeding in a format that’s both convenient and consistent, without compromising on ingredient quality or welfare standards.”
James Milbourne, joint managing director of Symply Group, added: “Raw Infused is a natural evolution of what the brand stands for – exceptional quality, high welfare sourcing and doing things properly.
“It responds directly to what we’re seeing in the market, with pet owners increasingly looking for the benefits of raw feeding in a more convenient format.”
