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Pedigree Wholesale has announced the launch of four new toy collections under its exclusive All For Paws brand to strengthen its retail portfolio.
The expansion features two dog ranges and two cat ranges, including Titan Gnaw, Catoon, Vintage Cat, and Zootex. Each collection features a specific theme designed to meet modern consumer trends and encourage repeat sales.
The Titan Gnaw range is manufactured with robust materials for dogs that chew. The Catoon collection focuses on character-led designs, while Zootex features animal-inspired toys with varied textures to encourage active play.
For the cat category, the Vintage Cat range provides retro-styled toys designed to stimulate hunting instincts. The company noted that the multi-toy format of each range provides “strong merchandising” opportunities for independent retailers.
Pedigree Wholesale has operated as a family business for more than 50 years. It is currently one of the primary distributors of pet and aquatic products to the UK independent retail and garden centre sectors.
Retailers can order the new products through the company’s website or mobile application. The launch forms part of the distributor’s ongoing strategy to provide exclusive, trend-led items to its customer base.
