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Dog food company Tuggs has secured its first retail partnership with pet merchandise chain Jollyes.
The agreement will place the startup company’s fresh meal products into stores nationwide. The retail network covers locations ranging from Edinburgh to Hailsham.
Founder Harry Bremner launched the business in late 2022 to address environmental issues and nutritional standards within the commercial pet food sector.
The manufacturer develops its recipes using natural ingredients.
The company collaborated with vet nutritionist Katie McCaul to design the product range. The business previously operated as an online-only subscription model and has supplied about 10,000 animal owners across the UK.
Bremner said: “Seeing Tuggs on a real shelf for the first time is something I’ve been looking forward to for years. But what makes this partnership special is that Jollyes genuinely shares our belief that dogs deserve fresh, properly made food.
“They’ve invested in frozen capacity, they’ve committed to growing the fresh category, and they’ve backed a small startup like us to be part of that. Our subscription model is still the heart of what we do, but we know it’s not for everyone.”
Bremner added: “Consumers have long been telling us they want a way to try Tuggs without that commitment, whether that’s picking up a few pouches to see what all the fuss is about, grabbing one for a friend’s dog, or topping up between deliveries. Now they can. This is a huge milestone for Tuggs and we’re proud to begin our retail journey.”
