The Pet Industry Federation (PIF), the UK’s trade association for pet businesses, has outlined its plans for the year ahead, as it approaches Crufts and re-structures its Bedford-based team.
The trade body said 2019 would be a “hive of new activity” to bring further benefits and opportunities to members. PIF strengthened its team with by combining its marketing and membership activities under Martin Langhorn and with the appointment of events coordinator Daniel Everett. He will build the association’s events programme and launch new opportunities.
Additionally, PIF is looking to build links with manufacturers and invest in a new database to enhance the communications experience for its members.
Nigel Baker, PIF CEO, said: “PIF members have always viewed their membership as a hallmark of quality – a means of setting themselves apart from other businesses. In an industry which is largely unregulated, and with an ever more discerning pet owner, this distinction is more important than ever before.
“We believe that our members are the best in the industry and that PIF membership provides that distinction.
He added: “We’re also working to ensure that our members’ views on the new licensing regulations are heard as we survey them shortly, ahead of a DEFRA review later this year; and our education team continues to develop new courses and qualifications to meet the ever-evolving needs of the industry. We’re excited by what this year has to offer and look forward to sharing further details over the coming weeks.”
