Trade Organisations

PAAG launches new advertising standards for animal welfare

The 2023 PDSA Animal Wellbeing (PAW) Report revealed 65% of pet owners found their pet online, equating to 15 million pets, a significantly higher proportion than in 2022 when it was 53%

The Pet Advertising Advisory Group (PAAG) has launched its new advertising standards for classified advertising websites to reduce the number of poorly bred pets bought by unsuspecting buyers from low-quality online pet adverts.

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