WHM Pet Group appoints new national account manager

WHM Pet Group has announced the appointment of Graham Tarrant as its new national account manager.

As national account manager, Tarrant’s role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans.

Most recently he was national account manager for Certainly Wood, overseeing both UK and export markets. He holds a BA in Business Management, as well as having completed additional studies in account management and negotiation.

He will also lead joint business planning and performance analysis to ensure mutual account profitability. His career began in retail, before he moved into purchasing within the garden centre industry.

With focus on both key branded ranges within the Garden Centre channel and own label opportunities with core pet and retail accounts, Tarrant will have significant versatility within WHM Pet Group’s diverse customer base.

Tarrant said: “I am proud to have been selected to join WHM Pet Group. The team is incredibly knowledgeable, welcoming, and team focused and I’m excited about the opportunities ahead to grow with the business. My background in both buying and selling has given me a balanced perspective and a strong focus on delivering results.

“Throughout my career I’ve developed a keen interest in strategic account development, customer relationship management, and commercial negotiation. I believe that trust-based relationships, active listening, and clear communication are the foundations of success.”

Sam Marriage, managing director of WHM Pet Group, added: “We are delighted to welcome Graham into the fold. He brings a wealth of knowledge and expertise to the business to enhance our continued journey of growth and development in the small animal, indoor bird and wild bird categories.”