Performance dog gear brand, Ruffwear\u00ae, has launched a range of products designed to keep dogs safe and active during the summer months.\r\nCooling \r\nThe cooling range has been expanded for SS17 and now includes three products which all feature three-layer construction for maximum performance. A wicking outer layer facilitates evaporative cooling, an absorbent mid layer stores water for evaporation and a comfortable inner layer transfers the cooling effect to the dog. \r\n\r\nNew to the range for SS17 is the Jet Stream\u2122 cooling vest. Designed with the active dog and owner in mind, it is cut for fast and light athletic activities making it ideal for trail running and mountain biking. \r\n\r\nThe Swamp Cooler\u2122 vest has been refreshed with a more streamlined design but is still packed with features and offers full coverage for maximum shade. It now includes a leash portal which means it can be worn with the Ruffwear\u00ae Front Range\u2122 or Web Master\u2122 Harnesses and has side release buckles making it easier to take on and off.\r\n\r\nThe Core Cooler\u2122 is a new addition to the range which can be attached to Ruffwear Web Master\u2122 Harnesses and Web Master\u2122 based packs. It features hook and loop sleeves making it easy to put on and take off and is ideal for anything from backpacking to hill walking.\r\n\r\n\r\nThe evaporative cooling system explained:\r\nWhen you first step out of the shower or a swimming pool, you may notice a cool feeling when your skin hits the air. This is evaporative cooling. In fact, every human being performs the function of evaporative cooling each day, through perspiration. When sweat evaporates, we cool down. If we move around, the air flow cools us down even quicker.\r\nHow does Ruffwear\u2019s cooling system work?\r\nRuffwear\u2019s three-layer cooling products operate like an \u201con-dog\u201d cooler. By soaking the product in cool water, wringing it out and placing it on a dog, the owner is helping their dog to \u201csweat\u201d\u2026allowing evaporative cooling to take place as the cool water is exposed to moving air. The water heats up, vaporizes, and the surrounding air is chilled\u2026noticeably cooling the dog.