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Scruffs® grabs attention with ‘country manor’ Interzoo stand

Manchester-based luxury pet bedding company Scruffs® was flying the flag for the United Kingdom at the 2016 Interzoo trade event. The show, which took place in late May 2016, saw the introduction of the latest products in the Scruffs® collection and the launch of the new 2016-17 catalogue.

With distribution in over 40 countries already throughout Europe, Middle East and Australasia, Interzoo was a key opportunity in the trade calendar for Scruffs® to expand its reach and catch up with existing Scruffs stockists worldwide.

Scruffs® met with representatives from 32 out of their 44 existing distribution markets, making it one of the most successful attendances to date.

Group sales director Dubby Klyne said: “Interzoo® is a fantastic chance for us to meet with our current distributors and stockists around the globe, as well as a key opportunity for us to continue growing the Scruffs® brand into new and flourishing markets for the future.”

The Scruffs® stand was the pinnacle of British culture at the event, one of the highlights being a portrait of Queen Elizabeth and her Corgi, displayed in the purpose-built living room. The country manor-styled stand played host to an after-show event, in which the Whiskey and Pimms in particular was well received by Scruffs partners from across the globe!

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