Current Affairs

Dogs watch nine hours of TV a week, says Wagg

A study by pet food manufacturer, Wagg, found that the average dog now watches more than nine hours of TV a week.

91 percent of owners admitting their pet regularly sits on the sofa and watches TV with them. A further 36 percent would go as far as describing their pets as a “TV addict”.

Researchers discovered that the average British dog spends one hour and 20 minutes a day in front of their favourite TV shows and often barks along to popular theme tunes.

20 percent of the nation’s dog owners said Crufts – the world’s largest dog show – is their pets’ favourite show, while 13 percent said it was Britain’s Got Talent.

Border Terriers come top of the TV watching list, clocking up an average 12 hours a week, while Boxers watch 11 hours. Cocker Spaniels watch the least at just eight hours.

71 percent of owners said watching TV strengthens the bond between them and their pet.

The study was commissioned by Thirsk-based company, Wagg, to mark the launch of Dogglebox, a one-off spoof specially created for YouTube with a completely canine cast. The video sees pooches of all shapes and sizes parody the Channel 4 laugh out loud TV show, Gogglebox.

Dan Reeves, Marketing Manager at Wagg said: “At Wagg, we believe that dogs are integral to special relationships, particularly within the home. We know that TV brings people together but this research shows it also brings families and pets together.

“We launched Dogglebox to celebrate the special role that dogs play in family life and make dogs the stars of our own show.”

To watch Wagg’s Dogglebox go to


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