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Companies scoop up 2017 BETA International Innovation Awards

The winners of the 2017 BETA International Innovation Awards were revealed at the NEC, Birmingham on January 23.

The judging panel was made up of industry experts. These included:

  • FEI vet Lesley Barwise-Munro
  • Retailer James Edwards, of Devon-based Acorn Saddlery
  • International event rider Piggy French,
  • Dr Teresa Hollands a senior teaching fellow in veterinary nutrition at the University of Surrey,
  • Millbry Hill retail director Serena Jones
  • Horse riding safety practitioner and consultant Ken Law

“We were bowled over by the large number of entries – and high quality of the products entered into each of the awards’ eight categories,” said BETA International organiser Claire Thomas.

“Creating an item that is truly innovative is certainly not easy, but the entries clearly reflected the impressive amount of work that has gone into delivering something that can be described as such.  

“Congratulations to all those who won an award and to everyone who entered the competition. There are certainly some fantastic products out there.”

2017’s winners were as follows:


Winning Company: Musto

Product: Women’s lightweight machine-washable Gore-Tex tweed jacket

Highly commended Company: Rockfish

Product: Brightboots


Winning company: Trilanco

Product: GastroKind


Winning Company: Stable & Barn

Product: Tack trolley

Highly commended Company: Keratex Hoofcare

Product: Coconut oil hoof balm


Winning Company: Harry Hall

Product: Protechmasta infrared rug

Highly Commended Company: Cryochaps

Product: Cryochaps


Winning Company: Doggy Bag

Product: Doggy towel

Highly cCmmended Company: Scruffs

Product: Thermal dog jacket


Winning Company: Kask Spa

Product: Kask helmet with merino wool padding

Highly Commended Company: Ariat Europe

Product: Vortex riding boot


Winning Company: Neue Schule

Product: Turtle Tilt Weymouth bit

Highly Commended Company: Salamo

Product: Salamo detachable flash comfort bridle


Winning Company: Harry Hall

Product: Masta Avante hi-viz turnout rug

Highly Commended Company: Trilanco

Product: HackCAM UGlow camera vest
BETA International is the leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2018 show will take place at the NEC, Birmingham, from 21 to 23 January.


About Sara Cork

Sara Cork
Sara Cork is the editor of Pet Gazette. She has nearly eight years' experience in consumer and B2B titles. Feel free to drop her a line with any stories or feature ideas.

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