Oh So Precious, a new range of pet keepsakes and memorials commemorating and celebrating the lives of pets, is to launch at the London Vet Show this week.\u00a0\r\n\r\nThe trade-only brand has created a free standing display stand and counter top display featuring its new range which includes memory boxes, paw print kits, paw moulds, fur\/hair bottles, plant markers and forget-me-not seeds, and hanging\/seasonal decorations.\r\n\r\nOh So Precious will be exhibiting on stand F14, located behind PLH Medical and diagonal to the Elanco sponsored seating area.\u00a0\r\n\r\nThe brand was created by Helen Davies, founder of The Lovely Gift Group, which has included other celebratory and memorial lines amongst her ranges over the past seven years.\r\n\r\nShe said: \u201cHaving lost pets myself and sold many keepsakes, I know how much emotion and passion we put into our relationships with them. When my daughter asked for a keepsake for her best friend that I realised their was a gap in the market. The youngster had lost her cat, Tinkerbell, so we created a star with her cat\u2019s name on it and the whole family was delighted.\u00a0 Pets are part of our family, with us through good times and bad, so their loss is deeply felt by everyone.\r\n\r\n\u201cWe also identified a need for good quality, pet related items through our existing gift customers. We learn a lot from them and they continually highlight requirements for themselves and as thoughtful gifts for friends who have lost pets. The unity among pet owners \u2013 that need to convey an understanding and appreciation for those suffering the pain of pet loss - is very real.\u201d\r\n\r\nShe added: \u201cThis range is not just for end of life but to mark all stages of a pet\u2019s life. We shouldn\u2019t wait to get those paw print or impressions in our pets\u2019 final days. Instead we should be marking those \u2018gotcha days\u2019, birthdays and achievements as we do with any other member of the family, in particular new babies.\u201d\r\n\r\nOh So Precious display stands and packaging are made using sustainable and recyclable materials. They are lightweight and include shelving and euro hooks for effective display of merchandise. They are also stocked with 11 items from the range accompanied by scan codes for easy reordering.