Whiskas

This coverage explores Whiskas’ role in the UK petcare market, focusing on its cat food ranges, brand strategies, and partnerships with retailers, wholesalers, and distributors. Pet Gazette reports on product launches, marketing campaigns, and consumer trends shaping the cat care segment. Coverage provides pet trade professionals with insights into stocking strategies, promotional opportunities, and supply chain considerations linked to Whiskas’ presence in the market.

May- 2017 -

10 May

Current Affairs

Mars Petcare offers brighter futures to UK cats and dogs

Mars Petcare has named the latest recipients of its Feeding Brighter Futures Grants Programme. The programme assists rehoming centres by providing much needed grants. Fourteen UK animal rescue homes across the country – all members of the Association of Dog and Cats Homes (ADCH) – will share £120,000. The grants…
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Dec- 2016 -

13 December

Current Affairs

Whiskas launches new casserole range for cats

Mars Petcare has announced the launch of meaty casseroles by the cat food brand, Whiskas®. The Whiskas® Casserole range is complete and balanced with meaty chunks to provide a new Whiskas® texture sensation. The new range of casseroles is available from January 2017 at an RRP of £4.50. It is…
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Sep- 2016 -

7 September

Products

Festive treats from Mars Petcare

Mars Petcare is helping retailers prepare for Christmas with a range of old favourites and new treats. Mars has found that 63 percent of pet owners buy their pet a Christmas present. Almost a quarter of non‐pet owners treat the pets of their loved ones, too. Mars Petcare’s best sellers are back for…
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Apr- 2016 -

26 April

Events

Mars Petcare partners with Tesco for charity fundraiser

Mars UK has chosen to partner with supermarket chain, Tesco, for National Pet Month 2016. Mars Petcare UK has decided to team up with the retail giant to raise money for a number of animal charities. Working with the Association of Dogs and Cats Homes (ADCH), the two companies have arranged a joint in-store and online…
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Dec- 2015 -

17 December

Current Affairs

Whiskas® launches new recipe and design

Whiskas® has announced a new recipe, complete with a pack re-design across the range of its dry cat food. Whiskas® dry has been reformulated to provide new recipes that include the addition of tasty pockets – crunchy parcels with a soft and creamy filling. The new pack design aims to educate…
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Nov- 2015 -

11 November

Pet Owners

Cat gets head stuck in empty can

Former stray cat, Felix from Bedworth, has been rescued by the PDSA after trapping his head in an empty can of Whiskas. Owner, Sam Wellbank, believes the catastrophe took place when Felix searched a neighbour’s recycling bins. Sam said: “We picked him up but he was very stressed and trying to claw us.…
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Sep- 2015 -

11 September

Products

Mars Petcare® launches Christmas gifts for cats and dogs

It’s not just pet owners who look to treat their furry friends – non-pet owners make up almost a quarter (21 percent) of all festive period buyers. Last year the Dog Care & Treats category grew by 7.6 percent over Christmas, compared with 16.5 percent growth for the Cat…
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Jul- 2013 -

29 July

Current Affairs

Whiskas partnership with WWF to help protect wild tigers

Whiskas and WWF-UK have launched a partnership in aid of protecting tigers in the wild. With as few as 3,200 tigers remaining worldwide, the partnership – the biggest in Whiskas history – will see it support WWF’s tiger conservation efforts and their goal of doubling the number of tigers in…
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Dec- 2012 -

18 December

Science

Cats naturally pick and mix their food, research says

Has Felix ever turned its nose up at your latest offering of cat food? Well there could be good reason, according to research that says cats are naturally tuned to be fussy eaters. The research was conducted by scientists from the Waltham Centre for Pet Nutrition – the science centre…
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