With as few as 3,200 tigers remaining worldwide, the partnership – the biggest in Whiskas history – will see it support WWF’s tiger conservation efforts and their goal of doubling the number of tigers in the wild by 2022.
As part of the campaign, a donation from every special pack of Whiskas sold will go towards protecting a tiger in the wild. The special packs will be available across a wide range of its portfolio including Pouch, Dry, Care & Treats.
Clare Wright, senior brand manager of Whiskas said: “We are delighted to be partnering with WWF to help protect the few remaining tigers in the wild. At Whiskas we are passionate about all cats, and that includes the world’s big cat population.”
Funds raised from sales of special Whiskas ‘Help protect a tiger’ packs will support WWF’s Tigers Alive Initiative. Whiskas’ funding will have a particular focus on WWF’s work in the Terai Arc region on Nepal, a project which forms part of this ambitious global programme.
Visit www.whiskas.co.uk/wwf for more information.