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Wet Food

This coverage explores the wet food segment within the UK petcare industry, focusing on its relevance to retailers, wholesalers, distributors, and supply chain operators. Pet Gazette reports on product innovations, nutritional trends, consumer preferences, and category performance, as well as developments from leading brands and emerging producers. Our coverage provides pet trade professionals with insights to inform product selection, category growth strategies, and competitive positioning in the wet pet food market.

  • Feb- 2021 -
    8 February
    ManufacturersMackle Petfoods and Naturo welcomes rising sales

    Mackle Petfoods and Naturo welcomes rising sales

    For nearly 50 years, Mackle Petfoods have been creating high quality pet food at their family-owned farm and factories in County Armagh, Northern Ireland.  The secret to their longevity in the industry? As well as sticking to their main principles of creating food to promote overall health and maintain a…

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  • Jan- 2021 -
    14 January
    RetailingThe Pack launches new plant-based dog food

    The Pack launches new plant-based dog food

    The Pack has announced it plans to launch a new range of plant-based dog food early this year, having successfully closed a pre-seed investment round. The food technology start up’s range will consist of three different flavoured plant-based wet foods for dogs which have been formulated by food scientists, pet…

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  • 11 January
    Pet OwnersOoddles Kitchen warns of rising dog obesity

    Ooddles Kitchen warns of rising dog obesity

    Ooddles Kitchen has called for an increased awareness over pet food contents, as it warns that obesity in dogs has been on the rise over the past few years.  It said that dog food brands are “coming under greater scrutiny than ever before”, warning that wet food and dry kibble…

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  • 6 January
    Industry News100% Recyclable Pet Food Pouches and Sachets

    100% Recyclable Pet Food Pouches and Sachets

    There is a revolution taking place in packaging and pet foods are not immune to the changes taking place across the industry. Indeed, it could be argued that pet lovers are just the kind of people who will have more concern than most about packaging and its effects on the…

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  • Dec- 2020 -
    11 December
    Industry NewsIPN site achieves ‘Grade A’ BRC status

    IPN site achieves ‘Grade A’ BRC status

    Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC).  According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit.   The accreditation means that…

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  • Sep- 2020 -
    4 September
    ManufacturersHarringtons raises market share in dry dog food sector

    Harringtons raises market share in dry dog food sector

    Harringtons has become the number one brand by value in dry dog food across UK supermarkets, 12 years after the brand first launched.  The dog food company said it has now “continued to solidify” its position as a sector leader  with a 25% market share in the area.  It comes…

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  • Jul- 2020 -
    14 July
    ManufacturersTV vet Joe Inglis launches VetChef

    TV vet Joe Inglis launches VetChef

    TV Vet Joe Inglis has launched his own homemade dog food platform, VetChef. VetChef is to help owners feed their pets a diet of all-fresh, natural produce through a “bespoke recipe” plan tailored to each individual animal’s needs. Inglis said he believes home-prepared foods are “best for your pets”, after…

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  • Dec- 2019 -
    19 December
    ManufacturersIPN injects £250k investment into factory

    IPN injects £250k investment into factory

    Inspired Pet Nutrition (IPN) has announced it will invest £250k into its Kimnel Park site in Bodelwyddan, North Wales.  The site is home to IPN’s subsidiary, The Real Petfood Company.  The investment will go towards funding for new production and robotic equipment, additional storage and racking and employee safety initiatives.…

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  • Jul- 2019 -
    19 July
    FeaturesThe evolution of dog food

    The evolution of dog food

    In 1860, when James Spratt created the first dog biscuit brand, which contained a mix of wheat, vegetables, beetroot, and “the dried, unsalted, gelatinous parts of prairie beef”, he unwittingly pioneered a category now worth £17bn a year in the UK. His biscuits were expensive, and wisely targeted at the…

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  • May- 2019 -
    16 May
    ManufacturersIPN wins Branded Food Supplier of the Year

    IPN wins Branded Food Supplier of the Year

    Inspired Pet Nutrition (IPN), a UK pet food manufacturer, has been awarded Branded Pet Food Supplier of the Year for the second consecutive year as part of the annual Grocer Gold awards. Managing director Richard Page said: “This award is very important for us as it is voted for by…

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