Wet Food

Ooddles Kitchen warns of rising dog obesity

Ooddles Kitchen has called for an increased awareness over pet food contents, as it warns that obesity in dogs has been on the rise over the past few years.  It said that dog food brands are “coming under greater scrutiny than ever before”, warning that wet food and dry kibble…

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100% Recyclable Pet Food Pouches and Sachets

There is a revolution taking place in packaging and pet foods are not immune to the changes taking place across the industry. Indeed, it could be argued that pet lovers are just the kind of people who will have more concern than most about packaging and its effects on the…

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IPN site achieves ‘Grade A’ BRC status

Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC).  According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit.   The accreditation means that…

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Harringtons raises market share in dry dog food sector

Harringtons has become the number one brand by value in dry dog food across UK supermarkets, 12 years after the brand first launched.  The dog food company said it has now “continued to solidify” its position as a sector leader  with a 25% market share in the area.  It comes…

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TV vet Joe Inglis launches VetChef

TV Vet Joe Inglis has launched his own homemade dog food platform, VetChef. VetChef is to help owners feed their pets a diet of all-fresh, natural produce through a “bespoke recipe” plan tailored to each individual animal’s needs. Inglis said he believes home-prepared foods are “best for your pets”, after…

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IPN injects £250k investment into factory

Inspired Pet Nutrition (IPN) has announced it will invest £250k into its Kimnel Park site in Bodelwyddan, North Wales.  The site is home to IPN’s subsidiary, The Real Petfood Company.  The investment will go towards funding for new production and robotic equipment, additional storage and racking and employee safety initiatives.…

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The evolution of dog food

In 1860, when James Spratt created the first dog biscuit brand, which contained a mix of wheat, vegetables, beetroot, and “the dried, unsalted, gelatinous parts of prairie beef”, he unwittingly pioneered a category now worth £17bn a year in the UK. His biscuits were expensive, and wisely targeted at the…

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IPN wins Branded Food Supplier of the Year

Inspired Pet Nutrition (IPN), a UK pet food manufacturer, has been awarded Branded Pet Food Supplier of the Year for the second consecutive year as part of the annual Grocer Gold awards. Managing director Richard Page said: “This award is very important for us as it is voted for by…

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FourFriends Pet Food signs deal with Toad Hall Cottages

The UK distributors of Swedish premium pet food brand, FourFriends Pet Foods have struck a promotional deal with Toad Hall Cottages based in Devon. This deal will help to introduce the brand to the ever-increasing dog friendly hotel/holiday cottage market by offering visitors a money-off discount and samples of the…

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Naturediet partners with Bestpets for extended range

Naturediet has announced it has partnered with Bestpets in order to extend its Feel Good range. The Naturediet Feel Good range will now include a smaller 200g pack into its range of steam cooked dog meals and to include Feel Good Natural Treats, which are semi-moist bite size treats. A…

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