Retailers

Skinner’s unveils new look for Field and Trial range

The new look will feature 100% recyclable packaging and a new contemporary design

Skinner’s has unveiled a new look for the expansion of its Field and Trial range to celebrate its 50th anniversary manufacturing dog food. The new look will feature 100% recyclable packaging and a new contemporary design.

The manufacturer revealed it has been working with branding and design agency Big Fish and its founder Perry Hayden Taylor who has played an “integral role” in the design process to ensure it fits into the brands “long standing heritage” with working dogs and sourcing local grains and British ingredients.

Additionally, the company has announced it will be using Tetra Pak cartons in its new Field and Trial Wet Food offering which will aim at reducing the group’s carbon footprint.

The Wet Food range comes in four new SKU’s and is made from 100% natural British ingredients, as well as grain free for gentle digestion. The sustainable 390g Tetra Pak cartons are manufactured on site and made from over 70% paperboard to reduce single use plastic.

The design of the cartons means the food keeps fresher for longer and contains the same amount of product that you would get in the same serving in a can. Upon recycling, the cartons can become crates, carton boxes and even roofing tiles – making it an “environmentally sound” alternative to cans, pouches or trays.

The new Treats range, which is hand baked and contains “all-natural ingredients” is also eco-friendly, using Earthpouch plastic free packaging paper packing solutions, with an aqueous coating.

Tim Hansell, CEO of Skinner’s said: “Skinner’s mission is to reduce our carbon footprint and single use plastics within our packaging. We have chosen Tetra Pak® for our Wet Food packaging as it ticks the boxes for our many sustainability targets. It is fully recyclable, made of 70% paperboard and therefore lightweight, yet super sturdy and strong.

“It has been a real joy working with Perry and his team at big fish in repositioning the Skinner’s brand for future generations. We are also incredibly proud to be partnering with Angela Harding, one of the UK’s leading countryside artists, whose fabulous illustrations feature on our new Field & Trial packaging designs.”

Taylor added: “Skinner’s is one of those great heritage brands, which has quietly supported working dogs and those that live in the countryside for generations, earning it a place in the hearts of many British households.

“When we were entrusted to help them develop a new identity, we soon realised it all centred on a spirit that unites all kinds of dogs and people: the spirit of those born to be outdoors.”

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