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Wet Food

This coverage explores the wet food segment within the UK petcare industry, focusing on its relevance to retailers, wholesalers, distributors, and supply chain operators. Pet Gazette reports on product innovations, nutritional trends, consumer preferences, and category performance, as well as developments from leading brands and emerging producers. Our coverage provides pet trade professionals with insights to inform product selection, category growth strategies, and competitive positioning in the wet pet food market.

  • Jul- 2016 -
    19 July
    Current AffairsPet Business PATS Telford

    Naturediet to launch new products at PATS

    Naturediet will launch an exciting new range of products at PATS Telford 2016. The family-owned business has more information on its new ranges which you will be able to view at the September trade show. Telford won’t be Naturediet’s first PATS launch. In March the company received excellent feedback after unveiling…

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  • Jun- 2016 -
    2 June
    Current AffairsAATU

    AATU showcases brand new ranges

    AATU showcased two brand-new ranges of wet pet food in May 2016 at trade show, Interzoo. The British evolutionary dog and cat food brand produces ultra premium and high protein dry diets. Following requests from trade and retail customers AATU decided to expand into wet food. The new range for dogs features 90…

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  • May- 2016 -
    25 May
    Current AffairsPIF reveals first annual industry trends

    PIF reveals first annual industry trends

    The Pet Industry Federation has revealed the first annual trends within the £900 million pet food industry. The PIF, in conjunction with GfK, collected over a year’s worth of data from pet and non-pet speciality stores, which shows that dog food accounts for three quarters of the sales value in a market now…

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  • 23 May
    Current AffairsSureFeed® Sealed Pet Bowl retains moisture in wet cat food

    SureFeed® Sealed Pet Bowl retains moisture in wet cat food

    The SureFeed® Sealed Pet Bowl has been proven to retain moisture in wet cat food. Testing commissioned by SureFlap® took place in an independent laboratory, at 20°C. Wet cat food left in a SureFeed® Sealed Pet Bowl was found to retained 99.8 percent of its moisture over 12 hours. In comparison, the same cat food…

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  • Mar- 2016 -
    24 March
    ManufacturersLaughing Dog launches Grain Free Baked Mixer Meal

    Laughing Dog launches Grain Free Baked Mixer Meal

    Laughing Dog has launched the first ever Grain Free Baked Mixer Meal. The new product is slowly-baked at Laughing Dog’s family-run farm in the Lincolnshire Fens. The mixer meals are a complementary product designed to feed alongside fresh meat, tinned or wet foods or as part of a BARF diet…

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  • 9 March
    Industry NewsNature’s Harvest Elite launches small dog and cat ranges

    Nature’s Harvest Elite launches small dog and cat ranges

    Judge’s Choice Petfood Ltd has launched the Small Dog Elite range of complete grain free wet food for adult small breed dogs. It’s accompanied by a new range of complete wet food, Elite for Cats. Nature’s Harvest Small Dog Elite and Elite for Cats are manufactured in the UK with…

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  • 4 March
    Current AffairsUS and Europe dominate pet retail sales

    US and Europe dominate pet retail sales

      The US pet food market delivered approximately one third of point-of-sale sales, followed closely by European countries, according to data analysed by GfK. Dogs were found to represent roughly 80 percent of food spending in the US and Europe with dry dog food accounting for 45 percent of spending…

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  • Feb- 2016 -
    19 February
    Industry NewsSureFlap® unveils new SureFeed® Sealed Pet Bowl

    SureFlap® unveils new SureFeed® Sealed Pet Bowl

    Award winning pet product specialist SureFlap® has revealed its latest feeder. The SureFeed® Sealed Pet Bowl features a motion-activated lid that opens when a pet approaches to reveal the food bowl. The lid then closes onto the sealed bowl when the pet moves away after eating. Suitable for use with wet and dry…

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  • 8 February
    ProductsPure Dog launches new wet dog food

    Pure Dog launches new wet dog food

    Pure Dog has launched a new high meat content wet food for dogs. The ingredients within the Wholesome Meal in a Tin range are certified organic and made with free range meats. The food relies on in-can cooking at low temperatures to avoid loss of the natural vitamin and mineral content. The…

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  • Nov- 2015 -
    20 November
    ProductsBilly + Margot launches a new wet food pot for small and medium breeds

    Billy + Margot launches a new wet food pot for small and medium breeds

    Billy + Margot has released a new 150g wet food pot to cater for the small and medium dog breed sector. Marie Sawle, Billy + Margot’s founder said “owners of small and medium size dogs have been asking us for some time to offer an alternative to our larger wet food tins. We…

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