Wet Food

PIF reveals first annual industry trends

The Pet Industry Federation has revealed the first annual trends within the £900 million pet food industry. The PIF, in conjunction with GfK, collected over a year’s worth of data from pet and non-pet speciality stores, which shows that dog food accounts for three quarters of the sales value in a market now…

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SureFeed® Sealed Pet Bowl retains moisture in wet cat food

The SureFeed® Sealed Pet Bowl has been proven to retain moisture in wet cat food. Testing commissioned by SureFlap® took place in an independent laboratory, at 20°C. Wet cat food left in a SureFeed® Sealed Pet Bowl was found to retained 99.8 percent of its moisture over 12 hours. In comparison, the same cat food…

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Laughing Dog launches Grain Free Baked Mixer Meal

Laughing Dog has launched the first ever Grain Free Baked Mixer Meal. The new product is slowly-baked at Laughing Dog’s family-run farm in the Lincolnshire Fens. The mixer meals are a complementary product designed to feed alongside fresh meat, tinned or wet foods or as part of a BARF diet…

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Nature’s Harvest Elite launches small dog and cat ranges

Judge’s Choice Petfood Ltd has launched the Small Dog Elite range of complete grain free wet food for adult small breed dogs. It’s accompanied by a new range of complete wet food, Elite for Cats. Nature’s Harvest Small Dog Elite and Elite for Cats are manufactured in the UK with…

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US and Europe dominate pet retail sales

  The US pet food market delivered approximately one third of point-of-sale sales, followed closely by European countries, according to data analysed by GfK. Dogs were found to represent roughly 80 percent of food spending in the US and Europe with dry dog food accounting for 45 percent of spending…

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SureFlap® unveils new SureFeed® Sealed Pet Bowl

Award winning pet product specialist SureFlap® has revealed its latest feeder. The SureFeed® Sealed Pet Bowl features a motion-activated lid that opens when a pet approaches to reveal the food bowl. The lid then closes onto the sealed bowl when the pet moves away after eating. Suitable for use with wet and dry…

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Pure Dog launches new wet dog food

Pure Dog has launched a new high meat content wet food for dogs. The ingredients within the Wholesome Meal in a Tin range are certified organic and made with free range meats. The food relies on in-can cooking at low temperatures to avoid loss of the natural vitamin and mineral content. The…

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Billy + Margot launches a new wet food pot for small and medium breeds

Billy + Margot has released a new 150g wet food pot to cater for the small and medium dog breed sector. Marie Sawle, Billy + Margot’s founder said “owners of small and medium size dogs have been asking us for some time to offer an alternative to our larger wet food tins. We…

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IAMS® launches new wet cat food range

IAMS® has announced the launch of its new wet cat food range. This November, IAMS® Delights™ will be available for sale in specialist and grocery retailers across the UK. The launch is a response to owners’ desire to see real meaty chunks in their cat’s wet food, as well as increased flavour variety. The brand new IAMS® Delights™…

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Rare ragdoll cat leaving charity £1,000 in the red and counting..

  Yorkshire Cat Rescue has been left with a four-figure vet bill after the charity stepped in to care for a beautiful Ragdoll cat that had previously been used for breeding and then suffered a dangerous infection of the womb. The five-year old breeding queen was relinquished to Yorkshire Cat…

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