Tails.com
This coverage focuses on Tails.com, a major player in the UK pet food market known for its personalised nutrition and direct-to-consumer model. Pet Gazette reports on Tails.comโs product innovations, marketing strategies, retail partnerships, and market growth, as well as its influence on consumer trends in pet nutrition. Our coverage provides pet trade professionals with insights into brand positioning, competitive strategy, and opportunities within the evolving pet food sector.
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Mar- 2019 -22 MarchManufacturers
Tails.com launch new lamb biscuits
Tails.com has launched a new product in its Treats range, Lamb Biscuits, the biscuits will sit alongside Salmon Rolls and Duck Biscuits in the range. The products will be hand-baked with natural ingredients and no added sugar, the Lamb Biscuits also contain fibre-rich peas and mint for a delicious biscuit…
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Nov- 2018 -9 NovemberManufacturers
Tails.com launches duck treats in time for Christmas
Direct-to-consumer pet food brand Tails.com has launched a new treat, the Duck Biscuits, in time for the festive period. The new treats were released by the brand at the beginning of November and sit alongside its existing Salmon Treats. Containingย natural ingredients and with no added sugar, the Duck Treats are…
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8 NovemberAppointment
Tails.com appoints chief product officer
Tailored dog-food brand, Tails.com has appointed Lai-Ping Lai as its new chief product officer. Lai, who joined the company in October 2018, will report to CEO James Davidson and lead the 18 strong tech and digital product teams at the Tails.com HQ in Richmond. She joins having led high performing…
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Oct- 2018 -10 OctoberCurrent Affairs
Tails.com expands customer advice service in time for Pet Obesity Day
Dog food company, Tails.com, has expanded its customer advice line to tackle the growing problem of pet obesity in the UK. According to PFMAโs Pet Data Report 2018 over 50 percent of dogs in the UK are either overweight or obese. Tails.com, which creates personalised portions to help owners keep…
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Sep- 2018 -5 SeptemberBusiness
Private equity and debt capital markets underpinning a sellersโ market in the pet industry
New research has found that private equity and debt capital markets are underpinning a sellersโ market in the pet industry. The global pet industry has seen 154 deals in the last 12 months split between sales to trade buyers (89%) and private equity buyers (11%), according to data from global…
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Aug- 2018 -17 AugustFeatures
Humanisation in the pet food industry
As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences onto them, this change in ideology has trickled into the pet trade and led to a โhumanisationโ process of the manufacturing industry. Pet owners now aim to give them a…
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Apr- 2018 -30 AprilBusiness
Purina Petcare acquires majority stake in Tails.com
Nestlรฉ Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, tailor-madeย dog nutrition business based in the UK. Launched in 2014, Tails.com has brought tailored dog nutrition to consumers at competitive prices. The company was early to identify changes in the way consumers want to shop and care for…
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Jan- 2018 -31 JanuaryIndustry News
Over half of owners walk their dogs less in winter
Owners who aren’t keen on the cold are damaging their pet’s health by taking them for fewer walks, a new study has revealed. Research showed that 56 percent of owners admit their dogs get less exercise when the temperature drops due to dog lover’s reluctance to venture outside. One in…
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Jan- 2017 -19 JanuaryCurrent Affairs
8.3 percent of cat and dog food sales take place online
8.3 percent of the UK’s 2016 cat and dog food value sales were made online, claims new research from Euromonitor International. Theย global market intelligence publisher found that the internet is growing in importance as a distribution channel for dog and cat food in many markets, most spectacularly in China where…
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4 JanuaryCurrent Affairs
Former Innocent director joins Tails.com
Former Innocent Drinks group operations director, Steve Spall, has joined tails.com as chief operating officer. Spall worked for Innocent for eight years, delivering the supply chain and operating model used. Previously, he alsoย led teams at Tesco, British Gas and Kingfisher. He will be responsible for day to day delivery…
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