Tails.com

Tails.com launches duck treats in time for Christmas

Direct-to-consumer pet food brand Tails.com has launched a new treat, the Duck Biscuits, in time for the festive period. The new treats were released by the brand at the beginning of November and sit alongside its existing Salmon Treats. Containing natural ingredients and with no added sugar, the Duck Treats are…

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Tails.com appoints chief product officer

Tailored dog-food brand, Tails.com has appointed Lai-Ping Lai as its new chief product officer. Lai, who joined the company in October 2018, will report to CEO James Davidson and lead the 18 strong tech and digital product teams at the Tails.com HQ in Richmond. She joins having led high performing…

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Tails.com expands customer advice service in time for Pet Obesity Day

Dog food company, Tails.com, has expanded its customer advice line to tackle the growing problem of pet obesity in the UK. According to PFMA’s Pet Data Report 2018 over 50 percent of dogs in the UK are either overweight or obese. Tails.com, which creates personalised portions to help owners keep…

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Private equity and debt capital markets underpinning a sellers’ market in the pet industry

New research has found that private equity and debt capital markets are underpinning a sellers’ market in the pet industry. The global pet industry has seen 154 deals in the last 12 months split between sales to trade buyers (89%) and private equity buyers (11%), according to data from global…

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Humanisation in the pet food industry

As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences onto them, this change in ideology has trickled into the pet trade and led to a ‘humanisation’ process of the manufacturing industry. Pet owners now aim to give them a…

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Purina Petcare acquires majority stake in Tails.com

Nestlé Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, tailor-made dog nutrition business based in the UK. Launched in 2014, Tails.com has brought tailored dog nutrition to consumers at competitive prices. The company was early to identify changes in the way consumers want to shop and care for…

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Over half of owners walk their dogs less in winter

Owners who aren’t keen on the cold are damaging their pet’s health by taking them for fewer walks, a new study has revealed. Research showed that 56 percent of owners admit their dogs get less exercise when the temperature drops due to dog lover’s reluctance to venture outside. One in…

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8.3 percent of cat and dog food sales take place online

8.3 percent of the UK’s 2016 cat and dog food value sales were made online, claims new research from Euromonitor International. The global market intelligence publisher found that the internet is growing in importance as a distribution channel for dog and cat food in many markets, most spectacularly in China where…

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Former Innocent director joins Tails.com

  Former Innocent Drinks group operations director, Steve Spall, has joined tails.com as chief operating officer. Spall worked for Innocent for eight years, delivering the supply chain and operating model used. Previously, he also led teams at Tesco, British Gas and Kingfisher. He will be responsible for day to day delivery…

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Red carpet event raises funds for animal charity

Stars and their pooches attended a glamorous night on December 6. The Mayhew Animal Home hosted its Tinsel and Tails Christmas Fundraiser at The Grand Connaught Rooms. More than 250 people appeared at the annual event in Central London, sponsored this year by Tails.com and Sity Walks, to celebrate The Mayhew’s…

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