Purina

This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.

Oct- 2017 -

10 October

Current Affairs

New packaging design announced for GOURMET™

GOURMET™ has unveiled its new packaging design to enhance brand premiumisation. Figures reveal an increased focus on premiumisation, with the luxury pet food sector currently growing by 11.4 percent, according to the company. New packaging and media campaign has been introduced to build on this success, while staying ahead of…
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Jul- 2017 -

24 July

Current Affairs

Purina pushes forward with the Pets at Work Alliance

42 percent of those aged 18-34 across the UK would like or would enjoy a dog-friendly workplace. The new findings from Purina PetCare prompted the company to launch the Pets at Work (PAW) Alliance to encourage firms to become dog-friendly. Purina has shared the following reasons for inviting dogs into…
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4 July

Current Affairs

42% of working millennials would enjoy a dog-friendly office

42 percent of those aged 18-34 across the UK would like or enjoy a dog-friendly workplace, finds new research from Purina PetCare. Companies looking for an edge in attracting the nation’s top millennial talent might want to consider dog-friendly workplace policies given that a quarter (24 percent) of millennials say this…
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Mar- 2017 -

15 March

Current Affairs

Atlanta Pet Fair & Conference reports rising visitor numbers

The recently-concluded Atlanta Pet Fair & Conference saw a spike in attendance. The USA’s southeast trade show, conference and competition for professional pet stylists and service professionals received a nine percent jump in visitor numbers in its second year at the Georgia International Convention Centre. Atlanta Pet Fair & Conference…
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Jan- 2017 -

24 January

Current Affairs

High end pet food trends at Product of the Year Awards

High end pet food products reigned supreme at the Product of the Year Awards 2017. With more than 11,600 shoppers choosing the winners across 38 FMCG categories, Product of the Year is the world’s largest annual consumer-voted award for product innovation. Nestlé Purina Petcare’s two pet food offerings demonstrate another trend becoming more…
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Nov- 2016 -

3 November

Current Affairs

PIF reveals 2016 award winners

Companies throughout the pet industry are celebrating after scooping up awards. The Pet Industry Federation (PIF) named its 2016 winners on November 1, at Wokefield Park Hotel near Reading. Actor and comedian, Chris Barrie, presented the event which was organised by the PIF. Hundreds of pet industry professionals attended. The…
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Sep- 2016 -

20 September

Events

Pet Industry Federation Awards 2016 receive record entries

The Pet Industry Federation (PIF) has revealed the finalists for this year’s PIF Awards. The Pet Industry Federation Awards celebrate those pet businesses that have made outstanding achievements throughout the year. It also provides an opportunity for the whole industry to come together, socialise and network over a three-course…
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Aug- 2016 -

4 August

Events

Puss who helped family escape house fire named National Cat of the Year

Tink the cat has been named the winner of Cats Protection’s National Cat of the Year 2016 award. The five year old family pet woke her owners by leaping onto their bed as a fire engulfed their Shrewsbury home. Her actions alerted Claire and Russell Hopkinson to the blaze, allowing them to safely…
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Jul- 2016 -

27 July

Current Affairs

UK pet food delivery app launched

A Leeds based company has launched a pet food delivery app. Sponsored by (Nestlé) Purina, the Monster Pet Supplies – Pet Food Delivery App aims to give pet owners a super quick, hassle free shopping experience to order their pet’s favourites at the touch of a button. Encouraging uptake of the…
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8 July

Industry News

#WeAreBetterWithPets, says Purina

Purina PetCare has launched new social media movement, #WeAreBetterWithPets. The campaign supports the company’s belief that people and pets are better together. Purina’s new Manifesto film features influencers from across Europe, including Clare Balding OBE. They call on the public to make commitments to build a better future for people and pets.…
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