Purina
This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.
-
Jun- 2022 -10 JuneManufacturers
Purina launches recyclable pouch ranges
Nestlé Purina has launched its first “designed to be recyclable” pouch range in the UK. The manufacturer said the relaunch marks an “important step” in Purina’s path towards 100% reusable or recyclable packaging by 2025. Gourmet Mon Petit, its cat food range, is now supplied in new “mono-material packaging” in…
Read More » -
Apr- 2022 -25 AprilIndustry News
PFMA names Nestle Purina communications director as chair
The Pet Food Manufacturers’ Association (PFMA) has welcomed Claire Robinson-Davies, Nestlé Purina corporate communications director, as its new chair. The appointment was announced at its recent AGM at the end of March. Robinson-Davies has previously been a representative on the PFMA executive committee and chair of the sustainability committee. Sustainability…
Read More » -
12 AprilIndustry News
Dog ownership helped buffer psychological impact of pandemic
Dog ownership helped to support dog owners during the pandemic, by helping levels of depression, anxiety, happiness and perceived social support, according to a new survey carried out by Purina. The online survey questioned 1535 current and potential dog owners, which underscored the psychological and physiological effects of COVID on…
Read More » -
Jan- 2022 -27 JanuaryIndustry News
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
Read More » -
Nov- 2021 -11 NovemberIndustry News
PFMA holds annual convention
The Pet Food Manufacturers’ Association (PFMA) has held its first “face-to-face” annual convention for over two years. Guests gathered at the Kimpton Hotel in Fitzrovia to celebrate 50 years of PFMA, the valuable role of pets in society and debate the Industry’s role in working towards a sustainable future. Pet…
Read More » -
Aug- 2021 -5 AugustManufacturers
Pets at Home installs recycling points
Pets at Home has announced plans to introduce in-store recycling points for flexible pet food packaging, in what will be an “industry first”. The new initiative, which is being supported by pet food producers Mars and Purina PetCare, is being trialed across 40 stores and three Vets4Pets practices across the…
Read More » -
Jun- 2021 -25 JuneManufacturers
Purina donates £50k to RSPCA’s behaviorist team
Purina has donated £50,000 to the RSPCA’s behaviorist team which will help provide 101 dogs with behavioural support. The petcare company said its support for the RSPCA team comes at a time when the charity “fears training and socialisation” may be needed now more than ever with the “surge in…
Read More » -
24 JuneBusiness
Two UK pet startups chosen for Purina accelerator programme
Purina has unveiled the six start-ups that have been selected as the winners of its Unleashed 2021 Accelerator Lab Programme, including two UK pet startups. The winners include: Animoscope, France; BioKind, UK; Pawesomer, Finland; Pawpots, Lebanon; PuppyFat, UK; and Scorpet, France. According to Purina, the companies chosen are “actively engaged…
Read More » -
4 JuneManufacturers
Purina report outlines future trends in petcare market
A new Purina report has outlined eight trends that will reportedly impact the future of petcare. The third Purina in Society Report, which also details emerging challenges for the petcare industry, outlined the trends as: Increase of pet ownership Changes to the future of work as a result of the…
Read More » -
Apr- 2021 -13 AprilAppointment
Mackle Petfoods appoints new business development manager
Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK. While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…
Read More »
