Purina

This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.

Dec- 2022 -

21 December

Retailing

TikTok Shop UK launches pet category

TikTok has launched a pet category on its online shop for the first time, enabling users to purchase pet care products from some of the world’s best-known pet brands directly through the app. The range of brands now available on the platform includes big industry names like Mars Petcare and…
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2 December

Features

Purina’s passion shines through as it launches new commitments to pets, people and the planet

Known for delivering consistently high-quality pet nutrition for over 125 years, Europe’s leading pet care company, Purina, is also passionate about creating richer lives for pets and the people who love them. This passion has led to the launch of six new Purina Commitments, which address key social impact areas.…
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Jun- 2022 -

21 June

Retailers

Cat Protection received donation from Purina

Purina has donated £100,000 to Cats Protection to help fund the equivalent of a million meals for homeless cats in its care. The donation forms part of the charity’s long-term partnership with pet care company Purina. Cats Protection is a national network of around 210 volunteer-run branches and 37 centres,…
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10 June

Manufacturers

Purina launches recyclable pouch ranges

Nestlé Purina has launched its first “designed to be recyclable” pouch range in the UK. The manufacturer said the relaunch marks an “important step” in Purina’s path towards 100% reusable or recyclable packaging by 2025. Gourmet Mon Petit, its cat food range, is now supplied in new “mono-material packaging” in…
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Apr- 2022 -

25 April

Industry News

PFMA names Nestle Purina communications director as chair

The Pet Food Manufacturers’ Association (PFMA) has welcomed Claire Robinson-Davies, Nestlé Purina corporate communications director, as its new chair. The appointment was announced at its recent AGM at the end of March. Robinson-Davies has previously been a representative on the PFMA executive committee and chair of the sustainability committee. Sustainability…
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12 April

Industry News

Dog ownership helped buffer psychological impact of pandemic

Dog ownership helped to support dog owners during the pandemic, by helping levels of depression, anxiety, happiness and perceived social support, according to a new survey carried out by Purina. The online survey questioned 1535 current and potential dog owners, which underscored the psychological and physiological effects of COVID on…
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Jan- 2022 -

27 January

Industry News

Felix launches new brand campaign

Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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Nov- 2021 -

11 November

Industry News

PFMA holds annual convention

The Pet Food Manufacturers’ Association (PFMA) has held its first “face-to-face” annual convention for over two years. Guests gathered at the Kimpton Hotel in Fitzrovia to celebrate 50 years of PFMA, the valuable role of pets in society and debate the Industry’s role in working towards a sustainable future. Pet…
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Aug- 2021 -

5 August

Manufacturers

Pets at Home installs recycling points

Pets at Home has announced plans to introduce in-store recycling points for flexible pet food packaging, in what will be an “industry first”. The new initiative, which is being supported by pet food producers Mars and Purina PetCare, is being trialed across 40 stores and three Vets4Pets practices across the…
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Jun- 2021 -

25 June

Manufacturers

Purina donates £50k to RSPCA’s behaviorist team

Purina has donated £50,000 to the RSPCA’s behaviorist team which will help provide 101 dogs with behavioural support. The petcare company said its support for the RSPCA team comes at a time when the charity “fears training and socialisation” may be needed now more than ever with the “surge in…
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