Purina

Purina launches pet food with plant and insect proteins

Nestlé Purina has announced the launch of pet food that builds on alternative proteins to “make better use of the planet’s resources”, through a new line that includes insects as well as plant protein from fava beans and millet. Veterinarians and nutritionists at Purina have put together two recipes for…

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Nestlé Purina PetCare names CEO

Nestlé Purina PetCare has announced that Joseph R. Sivewright will transition from his position as CEO of Nestlé Purina PetCare for the Americas, and be appointed chairman of the group, effective 1 January 2021.   Succeeding Sivewright will be Nina Leigh Krueger, who will become the CEO and president of Nestlé…

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Lily’s Kitchen launches new Halloween range

Lily’s Kitchen has launched a new Halloween edition flavour to its line of dog foods. The latest flavour “Halloween Beef Ghoooulash” is available on a limited edition basis this October.  The brand’s latest wet dog food release is inspired by “autumnal comfort foods”, and its ingredients consist of 60% fresh…

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Purina to introduce world-first recyclable retort pouch 

Purina has launched a “first-of-its-kind” recyclable flexible plastic packaging for wet pet food, which will first be introduced under the Felix brand in the Netherlands as part of a year-long pilot.   This new pouch addresses a “key challenge”, according to the group, to simplify plastic structures in order to make…

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Championing plastic-free pet care

Britain has always been a nation of animal lovers. Now, we’re an island of truly pampered furry friends – with animals no longer regarded as pets, but one of the family. Even in turbulent economic times, Brits are continuing to invest in their pets, with the UK pet care market…

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Alternative Cat Awards opens for entries

Cats Protection has announced the launch of the Alternative Cat Awards 2020, after its annual National Cat Awards was postponed until next year.  Organisers for the online show are now asking entrants to upload videos of their cats to Instagram or Twitter using #AlternativeCatAwards, with entries later judged by a…

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Nestlé growth boosted by pet sales

Nestlé  has reported that organic growth reached 2.8% in its half-year results, with real internal growth of 2.6% and pricing of 0.2%.  This was largely supported by sustained momentum in Purina PetCare and Nestlé Health Science. By product category, the largest growth contributor overall was Purina PetCare, led by its…

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Building loyalty with pet owners, manufacturers must take the lead

A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets,…

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Gourmet pet food on the up in lockdown

If there’s one good thing about this pandemic, it’s that most of us are getting to spend more time with our homes, families and pets.  Dogs everywhere are probably very happy about this. My cat isn’t.  Albie still hasn’t adapted to me being around all the time. He’s on edge,…

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Purina launches ‘revolutionary’ allergen-reducing cat food

Purina scientists have unveiled a new “revolutionary approach” to managing cat allergens with the launch of Pro Plan LiveClear, the “first and only” cat food that reduces allergens on cat hair and dander. According to Purina, the “breakthrough” follows more than a decade of its research into finding a safe…

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