Product Range

A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.

Feb- 2025 -

27 February

Retailers

Marsapet launches first dog food featuring FeedKind Pet protein

Marsapet and protein producer Calysta have launched MicroBell dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients. Produced under its Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain free, and gluten free pet food with…
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Jan- 2025 -

31 January

Manufacturers

The Nutriment Company appoints new head of UK sales

The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…
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20 January

Retailers

AlphaPet Ventures acquires JR Pet Products

AlphaPet Ventures, Europe’s digital brand platform for premium pet food, has acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. The acquisition marks another significant milestone in AlphaPet’s successful buy and build strategy and strengthens its footprint in the UK market. AlphaPet…
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Dec- 2024 -

6 December

Manufacturers

The Herbal Dog Company hits £1m in sales

North-East based brand The Herbal Dog Company has revealed that it has hit £1m in sales. The product range includes joint and mobility supplements, itchiness relief tonic, gut health powders, supplements to support healthy teeth and gums, sensitive skin supplements and more. The company also uses sustainable packaging with products…
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Oct- 2024 -

15 October

Manufacturers

Green Pantry sees sales rise 20%

Green Pantry, the Norfolk-based pet nutrition brand, has recorded a 20% rise in sales for the third year running. The growth comes following an expansion of its product range, alongside peer recommendations. This year the company launched the 100% natural, handmade, air-dried dog treat range. The range is available in…
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14 October

Retailers

Fettle to move into new facility

Natural wholefood pet supplements brand Fettle has announced plans to relocate to a new facility by the end of 2024. The move marks a significant step forward for the company, allowing for “improved” manufacturing and dispatch efficiency through the acquisition of new machinery and equipment. The new facility will be…
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Sep- 2024 -

17 September

Features

Elevating Pet Nutrition with Naturo

As the UK’s leading natural wet dog food brand*, Naturo Natural Pet Foods has become synonymous with premium, wholesome pet nutrition. Since its inception in 2010, Naturo, a part of the family-owned Mackle Petfoods, has been committed to providing quality, health, and sustainability. With over 50 years of experience in…
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Aug- 2024 -

15 August

Retailers

EasyEat secures listing with Pets at Home

EasyEat has announced that its feeder is now available to buy online at Pets at Home. The EasyEat feeder has been created by UK-based duo Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls.…
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12 August

Retailers

Johnston and Jeff expands product range for wildlife care

Bird feed manufacturer Johnston and Jeff has increased its product range in a bid to help people care for a greater variety of wildlife. The brand, which has been supplying high-quality wild bird seed for nearly 150 years, has now launched a dedicated hedgehog mix to help slow the ongoing…
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Jun- 2024 -

25 June

Retailers

PBG acquires UK premium pet brand Thrive Pet Food

Petbuddy Group (PBG), a consortium of super-premium pet food brands in Sweden, has announced the acquisition of UK-based pet food brand Thrive Pet Foods. The acquisition, along with Thrive’s smaller sister brands Denes and Comfy Collar, marks PBG’s third purchase in the UK, further solidifying its presence in the British…
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