Product Range

A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.

Dec- 2024 -

6 December

Manufacturers

The Herbal Dog Company hits £1m in sales

North-East based brand The Herbal Dog Company has revealed that it has hit £1m in sales. The product range includes joint and mobility supplements, itchiness relief tonic, gut health powders, supplements to support healthy teeth and gums, sensitive skin supplements and more. The company also uses sustainable packaging with products…
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Oct- 2024 -

15 October

Manufacturers

Green Pantry sees sales rise 20%

Green Pantry, the Norfolk-based pet nutrition brand, has recorded a 20% rise in sales for the third year running. The growth comes following an expansion of its product range, alongside peer recommendations. This year the company launched the 100% natural, handmade, air-dried dog treat range. The range is available in…
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14 October

Retailers

Fettle to move into new facility

Natural wholefood pet supplements brand Fettle has announced plans to relocate to a new facility by the end of 2024. The move marks a significant step forward for the company, allowing for “improved” manufacturing and dispatch efficiency through the acquisition of new machinery and equipment. The new facility will be…
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Sep- 2024 -

17 September

Features

Elevating Pet Nutrition with Naturo

As the UK’s leading natural wet dog food brand*, Naturo Natural Pet Foods has become synonymous with premium, wholesome pet nutrition. Since its inception in 2010, Naturo, a part of the family-owned Mackle Petfoods, has been committed to providing quality, health, and sustainability. With over 50 years of experience in…
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Aug- 2024 -

15 August

Retailers

EasyEat secures listing with Pets at Home

EasyEat has announced that its feeder is now available to buy online at Pets at Home. The EasyEat feeder has been created by UK-based duo Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls.…
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12 August

Retailers

Johnston and Jeff expands product range for wildlife care

Bird feed manufacturer Johnston and Jeff has increased its product range in a bid to help people care for a greater variety of wildlife. The brand, which has been supplying high-quality wild bird seed for nearly 150 years, has now launched a dedicated hedgehog mix to help slow the ongoing…
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Jun- 2024 -

25 June

Retailers

PBG acquires UK premium pet brand Thrive Pet Food

Petbuddy Group (PBG), a consortium of super-premium pet food brands in Sweden, has announced the acquisition of UK-based pet food brand Thrive Pet Foods. The acquisition, along with Thrive’s smaller sister brands Denes and Comfy Collar, marks PBG’s third purchase in the UK, further solidifying its presence in the British…
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May- 2024 -

22 May

Manufacturers

Scoff Paper partners with John Lewis and other retailers

Scoff Paper has partnered with John Lewis, Butternut Box and Daylesford Organic, to create the exclusive ‘In Cahoots’ product ranges. The company makes edible cards for dogs for celebrations such as birthdays and other special occasions, in flavours including chicken, bacon and cheese. Following a successful instore trial in four…
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Apr- 2024 -

24 April

Manufacturers

Pets Choice expands pet trade team

Pets Choice has expanded its pet trade team with three new recruits including a head of pet and e-commerce sales. Ken Davies has joined as head of pet and e-commerce sales having previously worked as the director of area sales at LeisureGrow PetFace. He has joined as part of the…
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9 April

Retailers

Grub Club secures Pets at Home as stockist

London Business School alumnus Alessandro Di Trapani has announced the launch of the Grub Club range of dog foods into British pet supplies retailer, Pets at Home. Select products from Grub Club’s lineup will be available at 466 Pets at Home stores throughout the UK, as well as on the…
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