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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Feb- 2019 -
    22 February
    ManufacturersPet Trade Innovations introduces two new products

    Pet Trade Innovations introduces two new products

    Pet Trade Innovations has announced it is to launch two new pet products. The new additions are the Cleany Teeth Dog Tooth Brush which uses ultrasound technology and comes with Ultrasound Toothpaste Gel, and the Pedaldish which keeps pet food in a sealed container with a lid which can be…

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  • 22 February
    BusinessStart-up dog snack brand’s success as it secures retail listings

    Start-up dog snack brand’s success as it secures retail listings

    Premium dog snack company Denzel’s said it has seen “overwhelming success” as it secured “major retail listings” since its launch in September. The brand’s health on the go chews has gained international retail contracts across five different countries. Denzel’s is now available at online supermarket Ocado, independent pet stores, cafes,…

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  • 20 February
    Pet OwnersPaws.com launches dog food checker to ‘revolutionise’ industry

    Paws.com launches dog food checker to ‘revolutionise’ industry

    New personalised pet food retailer and champion of honest dog food, Paws.com, has launched today with a dog food checker that aims to “revolutionise” the £3bn UK pet food industry. The Dog Food Checker is designed to “demystify” dog food ingredients, and make it easy for dog owners to make…

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  • 20 February
    FeaturesCan or carton? Pooch & Mutt’s response

    Can or carton? Pooch & Mutt’s response

    The word revolution dates back to when Nicolaus Copernicus proved that the Earth revolved around the sun, and not the other way around, as the church believed. ‘Revolutionaries’ were people who believed in Copernicus’ work, and that the Earth wasn’t the centre of the universe. The church banned Copernicus’ work…

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  • 18 February
    ManufacturersBilly and Margot to launch new range at Crufts 2019

    Billy and Margot to launch new range at Crufts 2019

    Pet food manufacturer, Billy and Margot, has announced it is to launch a new product range to visitors at this year’s Crufts. Billy and Margot, which is an official sponsor of the dog show this year, will unveil its new range of products to pet owners ahead of the official…

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  • 18 February
    ManufacturersFourFriends to expand retail arm

    FourFriends to expand retail arm

    Swedish pet food brand FourFriends Pet Foods has set out its expansion plans for the future in the UK as it launched a new supplement range for cats and dogs. The company is currently looking to increase its number of stockists and to expand its breeder offering. Set up by…

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  • 15 February
    FeaturesPooch & Mutt/MPMA debate: Can or carton, which is best?

    Pooch & Mutt/MPMA debate: Can or carton, which is best?

    It’s been an ongoing discussion in the packaging sector for some time now, which is the more eco-friendly format for packaging food, cans or cartons? And it seems that question is in the spotlight once more, following claims by pet food manufacturer, Pooch & Mutt, that their new cartons of…

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  • 15 February
    ManufacturersDog food brands missing ‘key nutritional information’ on labels

    Dog food brands missing ‘key nutritional information’ on labels

    Research into 20 leading dog food brands and examining nutritional values has found many fail to list salt and carbohydrate levels in products. The research conducted by pet insurance provider, Everypaw, supported by veterinary consultant Dr Eric Jackson, found that 30% of food brands didn’t label any information on the…

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  • 14 February
    ManufacturersRoyal Canin to host webinar exploring trends in the pet food industry

    Royal Canin to host webinar exploring trends in the pet food industry

    Royal Canin is to host a new webinar looking into the “fads and trends” in the pet food industry. The webinar named ‘Fads and Trends in Today’s Pet Food Industry – and how to find the science’ will be hosted by Dr Cecilia Villaverde (BVSc, PhD, DACVN, DECVCN) on Wednesday…

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  • 14 February
    FunnyAlmost a third of owners to spend Valentine’s Day with pet

    Almost a third of owners to spend Valentine’s Day with pet

    Almost a third of pet owners have said they will spend this Valentine’s Day with their four-legged friend instead of their human other half. A survey by pet food company IAMS revealed that 28% of women would rather spend Valentine’s Day with their cat than their partner because of the…

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