Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Apr- 2019 -3 AprilManufacturers
Fish4Dogs continues UK Flyball League sponsorship
Fish4Dogs has renewed and extended its sponsorship of the UK Flyball League with a two-year deal to support its growth. The league, which was founded last year, highlights inclusivity, actively promoting and encouraging the involvement of diverse groups, including youth and disabled teams. The pet food manufacturer initially sponsored the…
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2 AprilBusiness
Pure Pet Food receives £2m to ‘change pet food for the better’
Pure Pet Food, manufacturer of dehydrated and freeze dried pet food, has secured a £2m investment from NVM Private Equity (NVM) to accelerate its plans to make healthy choices for pet owners easy and accessible. The Yorkshire-based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly…
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2 AprilManufacturers
Natures Menu officially launches Country Hunter Superfood Bars
Raw and natural pet food manufacturer Natures Menu, has launched its new healthy treat offering Country Hunter Superfood Bars. Launched to consumers at Crufts this year, the chewy superfood bars, which are part of the Natures Menu Country Hunter range, are suitable for all dogs. Rch in protein, the bars…
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1 AprilAppointment
Beco Pets appoints first canine board member
Pet food manufacturer, Beco Pets, has welcomed its first canine member to its board of directors. Tarka Bramble, a Labrador from Dorset, will be taking on the role of the chief product officer as of May 2019. Bramble will be working alongside the company’s London team to “ensure Beco’s range…
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1 AprilCurrent Affairs
‘Dog Food Diet’ book launches
Fitness expert Dr April Phule has announced the launch of her second book, ‘The Dog Food Diet’, which aims to use pet food to keep humans fit. Following the launch of her first book ‘Ditch Your Puppy Fat’ in 2017, Phule’s new research on molecular macrowooftrients reveals how pet food…
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1 AprilFunny
Poppy’s Picnic launches perfume collection for dogs
Fresh raw pet food manufacturer, Poppy’s Picnic has established its own fragrance house, Maison de Poppy to bring a dog’s favourite essences from the outside, into their favourite parts of the home. The natural, subtly blended and prettily packaged sprays will be sold as a collection of four and as…
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Mar- 2019 -29 MarchManufacturers
Naturediet partners with Glenkrag in Ireland
Independent dog food manufacturer, Naturediet Pet Foods has announced it has partnered with Irish distributor Glenkrag. Naturediet said it was “proud to be the first UK dog food manufacturer” to specialise in Tetra Pak cartons as an environmentally friendly alternative to traditional wet food packaging such as single-use plastic trays…
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28 MarchPet Owners
PFMA lists the UK’s top 10 pets
Celebrating the start of National Pet Month, the Pet Food Manufacturers’ Association (PFMA) has released its 2019 pet data, based on interviews with 8,000 households. The data confirmed a “stable pet population”, which equates to 40% of households benefiting from pet ownership. This year, National Pet Month has put its…
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28 MarchEvents
Laughing Dog Partners with toy company Kong
Pet food manufacturer, Laughing Dog, has announced a partnership with the toy company Kong. Kate Tarrant, marketing manager, said: ‘We are delighted to have partnered with Kong. They understand the wonderful minds of dogs, and have developed a product that puts four-legged friends first. “We know that many of our…
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28 MarchManufacturers
Wilsons Pet Food wins new stockists
Pet food manufacturer, Wilsons Pet Food has announced it has won new stockists as it looks to establish its brand in the UK pet food market. With the only purpose-built factory in the UK to produce cold press food, Wilsons said it is hoping to expand its customer base “even…
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