Pet food brand Pedigree has launched its first podcast, The Dog that Changed Me, hosted by Katherine Schwarzenegger, a New York Times best-selling author, pet adoption advocate and philanthropist.
The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff and more share stories of the dogs that changed their lives for the better.
Daughter of Hollywood actor Arnold Schwarzegger, she said partnering with the pet food brand was a “passion project” for her.
Schwarzenegger said: “Adopting my dog Maverick was life-changing, and sharing that story, as well as being able to hear stories from others about the amazing impacts their dogs have had on their lives, has been so rewarding. I can’t wait for people to hear our episodes – I know some will bring laughs, some tears and maybe even inspire a few people to adopt or foster a dog of their own.”
Throughout the podcast, listeners will hear stories of how dogs have helped their owners through a variety of situations – from coping with loss or divorce, to saving family members and celebrating life’s best moments.
The Dog that Changed Me is available on major podcast streaming sites, including Spotify, iTunes and Stitcher. The first five episodes were released on 14 May, featuring conversations with:
- Actress and singer, Mandy Moore
- Actress and director, Bryce Dallas Howard
- Actress, Minka Kelly
- Actress, singer and television host, Haylie Duff
- United States Marine Corps veteran and star of a Pedigree brand ad, Dan Lasko
The final four episodes will be released Monday, May 20, sharing Katherine’s exchanges with:
- Dancer, actress and singer, Julianne Hough
- Singer, actress and author, LeAnn Rimes
- Owner of Ricochet – the surfing therapy dog and star of the new IMAX film, Superpower Dogs – Judy Fridono
- Executive director of Pedigree Foundation, Deb Fair
Elizabeth Barrett, Pedigree brand manager, added: “We know that dogs benefit our lives and that all dogs deserve loving forever homes, and we’re excited to share that message through the new Pedigree podcast, The Dog that Changed Me. When people listen to the stories about the love of these dogs and the amazing things they can do, we hope they’ll be inspired to consider dog adoption and understand the countless ways that dogs truly make our lives better.”
The partnership between Schwarzenegger and Pedigree is part of the its ‘Every Pup’s Superpower’ campaign.
As a part of this program, she and the brand are encouraging consumers to join them in celebrating the superpowers in all dogs and promoting dog adoption by sharing what is special about their own dog on social media.
For every engagement or personal story shared using the hashtag #EveryPupsSuperpower, the brand will donate one bowl of food, up to 500,000 bowls, to shelter dogs awaiting adoption. In addition, the Pedigree brand will donate $250,000 to Pedigree Foundation to support shelters around the country.