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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jun- 2019 -
    27 June
    BusinessHiLife partners with cat subscription box service Gus & Bella

    HiLife partners with cat subscription box service Gus & Bella

    Pet food brand HiLife has teamed up with a new cat subscription box service, Gus and Bella, to tap into a new generation of cat owners who want to treat their pets to products that promote wellness. Created by Emily McMahon, Gus and Bella is a novel subscription box designed…

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  • 25 June
    Trade OrganisationsEuropean pet food industry CEOs discuss future trends

    European pet food industry CEOs discuss future trends

    At its June 2019 annual general meeting (AGM) in Prague, the European Pet Food Federation (FEDIAF) held an inaugural meeting of its CEO Forum bringing together industry leaders to discuss and agree priorities with the aim of future proofing the industry.  The session was moderated by Andreas Steinle of the…

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  • 25 June
    ManufacturersRoyal Canin named Jollyes’ Food Business Partner of the Year

    Royal Canin named Jollyes’ Food Business Partner of the Year

    Pet food manufacturer Royal Canin has been named pet retailer Jollyes’ food business partner of the year. The manufacturer has been working with the retailer for 14 years, who own 70 stores across the UK. May Philpott, sales and marketing director, Royal Canin said: “We are very proud to receive…

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  • 25 June
    FunnyPedigree Dentastix launches SelfieStix

    Pedigree Dentastix launches SelfieStix

    Pet food manufacturer Pedigree, has launched the Selfiestix, a small plastic clip that attaches a DentaStix treat to the top of any smartphone to take pictures of their dogs. The launch comes after a Dog People study found that 65% of dog owners took more photos of their dog than…

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  • 24 June
    Pet OwnersForthglade urges owners to take ‘mindful’ walkies in new campaign

    Forthglade urges owners to take ‘mindful’ walkies in new campaign

    As part of Forthglade’s Great Dog Walk Challenge, the Devonian pet food makers announced results from a national mindful dog walking survey, with the aim of encouraging more UK dog owners to make the most of precious daily dog walking time; for improved health and wellbeing through exercise, valuable down…

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  • 24 June
    ManufacturersNutro launches two new products

    Nutro launches two new products

    Pet food manufacturer Nutro, has launched two new products into its range, the Grain Free and Limited Ingredient Diet. The Grain Free line consists of lamb or chicken, as its first ingredient and protein source, plus a blend of vegetables and fruits to provide the “right balance” of protein, fibre,…

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  • 24 June
    ManufacturersNatures Menu launches new range

    Natures Menu launches new range

    Raw and natural pet food manufacturer Natures Menu, has launched its new range of baked biscuits, Country Hunter Superfood Crunch alongside, packaging its existing Country Hunter Superfood Mighty Mixer. Made with cuts of meat, blended with fruits, vegetables and oats, the Country Hunter Superfood Crunch offers a “quality, tasty complete”…

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  • 21 June
    FunnyDogs are actually a woman’s best friend, research finds

    Dogs are actually a woman’s best friend, research finds

    The saying goes “dogs are a man’s best friend,” however a new survey from pet food manufacturer Eukanuba, has suggested the opposite could be true. Some 56% of owners claimed their dog responded better to a female’s voice rather than a male’s with pups more likely to wag their tail…

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  • 21 June
    Pet OwnersSenior canine companions help over 55s fill ‘empty nests’

    Senior canine companions help over 55s fill ‘empty nests’

    Research commissioned by natural pet food company Lily’s Kitchen, who is partnering with animal welfare charity Mayhew as they look to raise awareness of the benefits that adopting an older dog can have on over 55s across the country. Tens of thousands of older dogs are abandoned or put up…

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  • 20 June
    CharitiesPet industry celebrates Bring Your Dog to Work Day

    Pet industry celebrates Bring Your Dog to Work Day

    Bring Your Dog to Work Day has been embraced by the industry, since its launch in 2014 by pet care brand HOWND. Here is how the industry its celebrating this year. Pet food manufacturer Fish4Dogs are among many sponsors for the yearly event, and are already a dog friendly office,…

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