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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Nov- 2019 -
    14 November
    RetailersTrue Instinct releases ‘High Meat’ food range

    True Instinct releases ‘High Meat’ food range

    Pet food manufacturers, True Instinct, has released its ‘High Meat’ products aimed for cats and kittens to its food range. The dry food biscuits have are made up of 75% high meat recipe and 25% natural fruit, vegetable and botanicals, aimed to “provide complete and balanced nutrition that helps to…

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  • 4 November
    Pet OwnersWebbox reveals most Googled pet queries

    Webbox reveals most Googled pet queries

    With over half of all British adults in the UK owning a pet, Webbox Naturals, pet food specialists, has conducted research into Google’s most common pet questions. The top three questions asked by dog owners were: “How to stop my puppy from biting” – which was searched 6,600 times per…

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  • 1 November
    Trade OrganisationsPFMA to offer ‘Pet Food and Nutrition Course’ to non-members

    PFMA to offer ‘Pet Food and Nutrition Course’ to non-members

    Following two successful events in June and October 2019, the Pet Food Manufacturing Association (PFMA) has announced it will offer its Pet Food and Nutrition Course to non-members. In 2019, the PFMA launched its first residential training course covering several aspects of pet food production, species-specific animal nutrition and labelling…

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  • Oct- 2019 -
    31 October
    CharitiesWilson’s pet food announces new campaign to help feed dogs in rescue centres

    Wilson’s pet food announces new campaign to help feed dogs in rescue centres

    Wilsons Pet Food has announced its new campaign, Wilsons to the Rescues, launching at the National Pet Show in early November. Having produced pet food for over 150 years, this Scottish-based company produces cold pressed and raw frozen dog food, Now, their new campaign aims to help feed dogs in…

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  • 30 October
    Pet OwnersWebbox releases music playlist to aid pets ahead of firework season

    Webbox releases music playlist to aid pets ahead of firework season

    Pet food company, Webbox, has created a guide for owners to support their pets during firework season. The company has researched and developed the guide which lists the “most calming” programmes on Netflix, as well as Spotify playlists, that worried pet owners can play for their pets. The list aims…

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  • 29 October
    RetailersWilson’s Pet Food launches new raw frozen dog food

    Wilson’s Pet Food launches new raw frozen dog food

    Wilsons Pet Food has launched its new range of raw frozen dog food. Wilsons Raw Frozen range is available in many choices including, beef hotpot, salmon medley, pork casserole, lamb tagine, chicken and vegetables and turkey dinner.  Each recipe contains a “balanced and nutritious” range of human-grade meat or fish…

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  • 22 October
    FeaturesM&A trends in pet care

    M&A trends in pet care

    Petcare is one of the fastest growing areas of the consumer sector. Globally it’s a £100bn market, with the UK petcare sector now valued at close to £6bn. Market growth is driven by sector-specific factors as well as reflecting broader consumer trends. The growing fashion to treat pets as family…

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  • 18 October
    CharitiesScrumbles release charity Advent Calendars for cats and dogs

    Scrumbles release charity Advent Calendars for cats and dogs

    Pet food manufacturer, Scrumbles, has launched its first advent calendar for cats and dogs.  Partnering with animal charities, “All Dogs Matter” and “Wood Green,” 50p from each advent calendar will be donated to support the animal charities work in rescuing and rehoming cats and dogs.   Co-founder of Scrumbles said: “We…

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  • 17 October
    ManufacturersOngoing Brexit uncertainty hits pet food manufacturers 

    Ongoing Brexit uncertainty hits pet food manufacturers 

    A survey of UK pet food manufacturers by the trade body for the sector, the PFMA, has revealed that the last three and a half years of uncertainty and no-deal planning has damaged businesses. Furthermore, it said urgent practical advice is needed to help smooth the bumps ahead as the…

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  • 17 October
    CharitiesLaughing Dog partners with toy company KONG

    Laughing Dog partners with toy company KONG

    Pet food manufacturer, Laughing Dog has  announced a partnership with toy company Kong.   Kong toys has been offering toys that offer the “mental and physical stimulation” dogs need for over 40 years. The two pet manufacturers have created a 2020 calendar, entitled “It’s a Dog’s Life”, and includes pictures from…

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