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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Mar- 2022 -
    23 March
    Industry NewsJollyes renews partnership with supply chain firm Wincanton

    Jollyes renews partnership with supply chain firm Wincanton

    Jollyes today confirmed it had extended its logistics partnership with supply chain specialist Wincanton for two years, in a “significant” and transformational contract for the business. Since 2019, Wincanton has provided warehouse and distribution services to Jollyes stores across Great Britain and Northern Ireland, operating from its multi-user warehouse in…

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  • 21 March
    FeaturesThe ethical age is now

    The ethical age is now

    Why is it so important to be an ethical firm? I hope one day soon this won’t even be a question we need to answer in the pet industry. I was interviewed recently at our stand at Crufts by The Telegraph for being the first vegan pet food brand at…

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  • 17 March
    VeterinaryFirstVet launches UK digital e-commerce platform

    FirstVet launches UK digital e-commerce platform

    Digital vet service FirstVet has announced it is expanding its UK offering for pet owners by launching its e-commerce site in the UK, aiming to create “an end-to-end, trusted journey for pet owners from digital assessment to product recommendation and delivery”. FirstVet’s e-commerce business is currently already active in Sweden…

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  • 17 March
    FeaturesAnimal welfare technology in the pet industry

    Animal welfare technology in the pet industry

    “Demand for pets has soared. Enquiries increased by more than 253% during lockdown and over 20,000 people contacted pet charity Wood Green about getting a new pet – more than half of which were for dogs,” says Linda Cantle, director of pet and owner support services at Wood Green. The…

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  • 10 March
    Industry NewsHill’s Pet Nutrition launches weight management pet food

    Hill’s Pet Nutrition launches weight management pet food

    Hill’s Pet Nutrition has announced the launch of its Weight Management and Active Mobility pet food, which it called a “nutritional solution that is clinically proven to help dogs reach and maintain a healthy weight, with additional mobility support”. It comes as half of pets are reported to be overweight…

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  • 8 March
    Industry NewsPercuro announces Crufts stand

    Percuro announces Crufts stand

    Percuro planet friendly pet food has announced its first ever participation at Crufts. Founded in 1891 by Charles Cruft, the international prestigious event will return to the National Exhibition Centre, Birmingham from 10-13 March 2022. Organised by The Kennel Club UK, Crufts was postponed last year due to the global…

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  • 1 March
    Latest NewsFish4Pets to expand worldwide amid new investment

    Fish4Pets to expand worldwide amid new investment

    Fish4Pets is expected to expand worldwide in 2022 as the brand receives a “substantial” business development fund from Norwegian family-owned investment company DSD. Its senior team recognised that the business needed to be “refinanced” and therefore sought a co-investor to provide additional financing to enable the company to step up…

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  • Feb- 2022 -
    23 February
    Industry NewsJollyes unveils plans for new store in Wrexham

    Jollyes unveils plans for new store in Wrexham

    Jolleys has announced its plans for a new store in Wrexham, North Wales, which will open in April. Jollyes has said it is taking over the lease previously held by Bensons for Beds which is due to close at the end of February. The firm also revealed recruitment is under…

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  • 22 February
    Industry NewsArden Grange adds ‘Superfood Blend’ to Sensitive dog range

    Arden Grange adds ‘Superfood Blend’ to Sensitive dog range

    Arden Grange has added a new ‘Superfood Blend’ to enhance its Sensitive range for dogs, as well as two new SKU’s to support even more dogs with sensitivities. It revealed with canine allergies steadily rising, the food Arden selects can make a “big difference” to dogs’ overall health and wellbeing.…

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  • 15 February
    Industry NewsWilsons Pet Food welcomes new national account manager

    Wilsons Pet Food welcomes new national account manager

    Wilsons Pet Food has appointed Roland Johnson to its commercial team as the firm’s account manager to continue to expand its presence in stores across the UK. According to the firm Johnson brings with him “a wealth” of retail and sales experience, with 18 years experience in the industry.  After…

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