Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2022 -31 JanuaryIndustry News
Arden Grange launches new national advertising campaign
Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from 1 February across ITV, Channel4 and Sky networks. Having just celebrated 25 years in business, the company said its new Arden Grange TV…
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31 JanuaryLatest News
Mars Petcare invests £1.25m in Hope Reef campaign
Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…
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27 JanuaryIndustry News
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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26 JanuaryIndustry News
Startups tips pet sector as one to watch
Small business experts Startups has identified the pet sector as “one to watch this year”, after there was an 18% increase in the number of households buying pets in 2021. After the surge, 17 million people in the UK now own at least one animal. Products and services for pets…
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4 JanuaryManufacturers
The Pack partners with UK restaurants for vegan dog food menus
Plant-based dog food company The Pack has partnered with some of the UK’s leading restaurants and cafes to serve vegan dog food during Veganuary. Customers’ dogs at participating restaurants across the UK will be offered a complimentary ‘Dogs Dinner Done Right’ vegan meal of their choice. Three complete flavours will…
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Dec- 2021 -20 DecemberFeatures
The uncooked diet for pets
What are the benefits of a raw diet for pets? There are a multitude of benefits to a raw diet for pets. 92% of Bella and Duke’s customers noticed improvements in their pets’ health within only a few weeks of switching to a raw diet. Benefits of a raw diet…
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14 DecemberRetailers
Mars Petcare to deploy new wet pet food packaging format
Mars Petcare will deploy a new wet pet food packaging which is made from recycled materials. Cat food brand Sheba will be the first to have the updated packaging formats available in Europe in 2022 as part of Mars Petcare’s efforts to offer more sustainable choices. The move comes in…
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9 DecemberPet Owners
Burgess launches indoor guinea pig nuggets
Independent pet food manufacturer Burgess Pet Care has announced the expansion of its Excel range for small animals, including indoor feeding nuggets for guinea pigs, with several new products launched for the winter months. Burgess has also launched its largest feeding hay packs to date, with 4.5kg boxes available in…
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9 DecemberManufacturers
Yarrah recognised by Our Dogs panel
Organic pet food brand Yarrah has seen three of its products receive a five-star from dog experts on the Our Dogs panel. The brand said it comes as its organic pet food is catering to “strong” consumer trends, as organic and sustainable products continue to be increasingly popular amongst pet…
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8 DecemberBusiness
Su-Bridge Pet Supplies partners with Animonda
International cat and dog food company Animonda has chosen Su-Bridge Pet Supplies to be its exclusive wholesale distributor in the UK. Animonda has produced high quality pet food since 1991 and has since seen success in the German market. Su-Bridge Pet Supplies, meanwhile, is a pet trade solutions provider that…
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