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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Dec- 2021 -
    1 December
    FeaturesOnline marketplaces: the biggest opportunity to grow as a petcare brand

    Online marketplaces: the biggest opportunity to grow as a petcare brand

    From veterinary consultations to pet food sales, the petcare sector is going digital. And with the UK buying 3.2 million pets during the pandemic, that’s just going to increase. At the same time, the market is getting ever more saturated and it’s harder than ever to gain clout as a…

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  • Nov- 2021 -
    29 November
    Pet OwnersPets at Home opens new Brighton pet care centre

    Pets at Home opens new Brighton pet care centre

    Pets at Home has announced the opening of its brand new pet care centre in Brighton, on Carden Retail Park, offering the “ultimate experience” for pet owners and pets. Specialist pet care advisors will be on hand to support pet owners with flea and worm subscription advice, free weight checks…

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  • 26 November
    ManufacturersHownd partners with Forest Green Rovers

    Hownd partners with Forest Green Rovers

    Plant-based vegan pet food and petcare brand, Hownd, has unveiled a new partnership with Forest Green Rovers, which is known as the “world’s greenest football club”. The partnership will see both groups promote the benefits of plant-based options for pets through the use of LED advertising on matchdays as well…

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  • 26 November
    FeaturesUsing Natural Antioxidants Effectively 

    Using Natural Antioxidants Effectively 

    The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. According to Innova data, the EMENA…

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  • 25 November
    Industry NewsEco-friendly pet food on the rise, report reveals

    Eco-friendly pet food on the rise, report reveals

    ​​The number of pet food products containing Marine Stewardship Council (MSC)-certified sustainable seafood has grown by 57% in the UK during the last five years, according to new figures released to The Guardian. It said the increased focus on sustainability has spread to pet’s diets, who consume about 20% of…

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  • 25 November
    Industry NewsNoochy Poochy secures new listings

    Noochy Poochy secures new listings

    New vegan pet food brand, Noochy Poochy, has achieved listings with a host of stores and wholesalers following research into vegan vitamins. Noochy Poochy, a cheesy flavour dog food created by vegan vet Lucy McKinna, launched this summer with the claim they placed ‘transparency at the heart of what they…

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  • 24 November
    RetailingPetcare sales increase by £45m amid pet ownership boom

    Petcare sales increase by £45m amid pet ownership boom

    Total sales of pet food and litter have reportedly soared by 10.8%, equating to a rise of £45m, as pet ownership surged this year following the pandemic.  According to the latest ‘State of the Pet Nation’ report by Mars Petcare, this rise in ownership has led to a “rocketing demand”…

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  • 19 November
    RetailersPet superstore MD named entrepreneur of the year

    Pet superstore MD named entrepreneur of the year

    The managing director of a pet food superstore in Hampshire has been named as ‘Entrepreneur of the Year’ in a local awards show, the South Coast Business Awards. Deborah Burrows, who owns Healthy Pet Store in Totton, was given the accolade following  her reported “dedication and passion” to transform the…

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  • 18 November
    RetailersRaw pet food brand Hug launches

    Raw pet food brand Hug launches

    Raw pet food brand Hug has announced the launch of HugMyDog and HugMyCat which uses 100% whole food, human-grade ingredients. All Hug’s recipes use only free range, or outdoor reared meat and seasonal British vegetables. Hug food is fast frozen to preserve all the flavour and nutrients, and is then…

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  • 16 November
    Industry NewsPets at Home selects Blue Yonder to upgrade warehouse capabilities

    Pets at Home selects Blue Yonder to upgrade warehouse capabilities

    Pets at Home has announced it has upgraded its warehouse capabilities and selected Blue Yonder’s Warehouse Management System (WMS) to help meet the increase in consumer demand for pet care products and services. The brand is currently underway with a wider digital transformation programme that covers all areas of its…

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