Veterinary

FirstVet launches UK digital e-commerce platform

The site will launch with thousands of products - from premium pet foods to accessories, care products and supplements - suitable for a range of sick and healthy pets including dogs, cats, rabbits, small animals and birds

Digital vet service FirstVet has announced it is expanding its UK offering for pet owners by launching its e-commerce site in the UK, aiming to create “an end-to-end, trusted journey for pet owners from digital assessment to product recommendation and delivery”.

FirstVet’s e-commerce business is currently already active in Sweden – where the brand originated.

The platform will focus primarily on vet-approved products, from recommendation by its UK-registered vets. Pet owners will be able opt for these products to be sent straight to their door via the e-commerce website.

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The site will launch with thousands of products – from premium pet foods to accessories, care products and supplements – suitable for a range of sick and healthy pets including dogs, cats, rabbits, small animals and birds.

FirstVet launched in the UK in 2019 with its online veterinary service.

David Prien, CEO and co-founder of FirstVet, said: “The pet boom that we’ve seen over the past two years has changed the way we view and need pet care forever. I spend more time thinking about how to best take care of my dogs than myself and I’m not alone in this, with FirstVet seeing a rise in demand for a holistic, trusted approach to pet care.

“Pet owners are increasingly looking for ease when it comes to pet care, without compromising on quality service and products, and our new 360 platform will offer exactly that.”

He added: “We’re proud to offer a first-of-its-kind digital vet service, where product recommendations from our vets – including over the counter items – can then be ordered straight from the site after an appointment and sent directly to your house.

“ With a range of vet-approved products supplied by a variety of established brands, alongside our unique and on-demand digital vet service, we offer reliability that you and your furry friends can count on.”

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