Industry NewsRetailers

Percuro launches new collaboration with Petsure

Percuro said as ‘much-loved’ family members, irrespective of age or condition, cats and dogs should receive the same level of care and nutrition for the sake of their good health and wellbeing.

Insect protein pet food company Percuro and UK specialist pet insurance provider Petsure have revealed a partnership deal which aims to “revolutionise” the pet industry.

Headquartered in Warwickshire, Percuro is a low carbon paw-print, planet friendly pet food using a combination of ethically farmed insect larvae and natural healing ingredients, specially formulated for the health of a pet’s body and mind during all life stages.

According to the retailer, Petsure is on a mission to make pet insurance more inclusive for cats and dogs regardless of their pre-existing medical conditions or age. It is committed to fair pricing and has no exclusion periods if you switch cover from an existing insurer with like for like cover.

Percuro said as “much-loved” family members, irrespective of age or condition, cats and dogs should receive the same level of care and nutrition for the sake of their good health and wellbeing.

Brett Vye, Percuro’s CEO, said: “This alliance is an important milestone for Percuro in our journey to becoming a global leader in honest, sustainable pet food. We are delighted to join forces with Petsure and believe that both companies share the same core values for the mutual benefit of pets. It’s time for a change in the provisions for pets.

“With the recent launch of our ‘Snappies’ insect protein dog treats to complement the successful range of complete adult and puppy dog food, Percuro will continue to work every day to help save our planet and enhance pet’s lives.”

Back to top button