Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2022 -4 MayIndustry News
Orijen cat Foods: Nourish as nature intended
We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special? Cats and kittens have evolved to require a diet that is rich in animal ingredients,…
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4 MayIndustry News
Wagg launches new treat range
Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…
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Apr- 2022 -27 AprilIndustry News
Cost of dog ownership rises to almost £250 a month, survey finds
The true cost of owning a dog has risen to almost £250 a month and could add up to nearly £40,000 for a pet’s average lifetime, according to a recent survey from Burns Pet Nutrition. Burns said that the new figures could prompt fears that animal lovers may be “forced…
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26 AprilIndustry News
Inspired Pet Nutrition to invest over £6m in Kinmel plant
Inspired Pet Nutrition has announced it is investing more than £6m at its plant at Kinmel in North Wales. This investment will triple the site’s wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…
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25 AprilIndustry News
PFMA names Nestle Purina communications director as chair
The Pet Food Manufacturers’ Association (PFMA) has welcomed Claire Robinson-Davies, Nestlé Purina corporate communications director, as its new chair. The appointment was announced at its recent AGM at the end of March. Robinson-Davies has previously been a representative on the PFMA executive committee and chair of the sustainability committee. Sustainability…
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21 AprilCharities
Percuro donates £2.5k worth of pet food to dog charity
Percuro has made a donation of pet food worth £2.5k to Stokenchurch Dog Rescue. Stokenchurch was set up by local residents to help save and rehome abandoned, stray and unwanted pets. With a non-destruct policy, the registered charity has since rehomed “thousands” of dogs, including those impounded by the police,…
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19 AprilIndustry News
Natural Instinct to be official sponsor of Agility Team GB 2022
Premium raw pet food brand Natural Instinct has been announced as the official sponsorship of Agility Team GB 2022. Natural Instinct is working alongside The Kennel Club and agility trainer Dave Munnings to support the championships and provide Team GB with their nutritional needs. Each year, The Kennel Club and…
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13 AprilEvents
Petcare Innovation Summit Best in Show Spotlight finalists announced
The finalists of the Petcare Innovation Summit Best in Show Spotlight were announced last week ahead of the event taking place in London, 17-18 May 2022. The Spotlight provides the opportunity to hear from the most exciting companies in the petcare space currently looking for investment or partnership across pet…
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12 AprilIndustry News
Jollyes to open Wrexham store this spring
Jollyes has announced it will open its brand-new flagship store at Wrexham’s Border Retail Park on Saturday 7 May. It revealed the new opening will create 10 jobs as part of a £1m investment in the borough. Jollyes said its new store will be a “landmark one” for the pet…
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12 AprilFeatures
The profitability of partnerships
Why has Percuro decided to partner with Petsure? Percuro is always looking for like-minded companies and brands to join our efforts in promoting the health of pets and the planet. We believe in the power of nutrition as a preventative measure and this fits beautifully with the mission of Petsure.…
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